Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on the page. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. How often do you even scroll down the first page of Google, let alone click to the second page of results? After all, 75% of Google’s clicks are from the first page.
And for that, you need to correctly optimize the page. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality
The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. Although SEO is not a cure-all
Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. As such, few businesses know what content they need to include
Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! If you own a website that’s been around for a while, you should
If the link to your website can be found on a page with good content, chances are that people will trust that link. It’s pointless to get a link from a website that people do not trust. The header text, or H1 text, is usually the title of
Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it’s quite the opposite. It has long been understoodthat Google’s ranking algorithm is complex (by design). Search engines work hard to give the user
This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality
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