When it comes to online marketing, videos are king. A recent study by Wyzowl found that 97% of marketers believe video is important for their business, and that number is only going to continue to grow. Why are videos so popular? Because they work! Videos create more engaged customers, leading to more sales and better ROI for your digital marketing strategy. Videos are an excellent way to show off a product before a customer buys it. By giving potential customers a tour of the product, they can see how it works and get excited about buying it. This is much harder to do with text or even pictures.
Reasons Why Videos are so Effective at Creating Engaged Customers
The first reason is that videos are more engaging than other types of content. People are more likely to watch a video than read an article or blog post, and they are also more likely to remember what they see in a video. Videos are also much more shareable than other types of content, so your customers can share your videos with their friends and family, increasing your reach even further.
Another reason why videos create more engaged customers is that they allow you to show off your products in a way that pictures and text simply cannot match. You can give potential customers a tour of your product, show them how it works, and really highlight all the features and benefits in a way that will get them excited about buying it. And if you include a call to action at the end of your video, you can encourage them to take that next step and buy your product.
The third reason why videos create more engaged customers is that they build trust. When people watch a video, they get to see the person behind the brand, and they can get a sense of who you are and what you stand for. This is much harder to do with text or even pictures. If you want potential customers to trust you enough to buy from you, videos are the way to go.
Lastly, videos are simply more fun than other types of content. They’re visually stimulating, easy to consume, and often entertaining. And when your customers are having fun watching your videos, they’re more likely to engage with your brand and become loyal, lifelong customers.
Tips on Creating an Engaging Videos
Start with a strong hook: The beginning of your video is the most important part in terms of grabbing attention and keeping viewers engaged. You want to start off with something that will grab their attention and make them want to continue watching.
Make sure the video is relevant to your audience: Your video should be targeted at the specific demographic you are trying to reach. Creating content that is relevant to your target audience will help ensure they stay engaged throughout the entire video.
Keep it short and sweet: No one wants to watch a long, drawn-out video. Keep your videos short and to the point, and make sure they are packed with useful information.
Make it visually appealing: People are visual creatures, so making sure your video is visually appealing is crucial. Use high-quality visuals and graphics, and make sure the overall aesthetic of your video is pleasing to the eye. Use basic tools like video joiner, cropper, and any other editing tools available online.
Use a script or storyboard: Having a clear idea of what you want your video to say before you start filming will help ensure that your final product is cohesive and engaging. Scripting or storyboarding your video beforehand will also help you stay on track and avoid rambling.
Include a call to action: At the end of your video, tell viewers what you want them to do next. Whether it’s visiting your website, signing up for your newsletter, or making a purchase, make sure you include a call to action so viewers know how to take the next step.
Test, test, test: Before you release your video to the masses, make sure to test it out on a few different people. Ask for honest feedback and use it to make changes and improve your final product.
Videos are a powerful way to connect with customers and create more engaged customers. They can help you explain your product or service, show how it works, and build trust with potential buyers. By using videos in your digital marketing strategy, you can create an engaging experience for customers that leads to more conversions. Have you tried using videos in your marketing? What results did you see?