So we were checking out various casino- and affiliate sites, and came across a company called ARGO Gaming Group and did some research. They’re a Swedish startup founded just about 18 months ago, in early 2020.
The startup focuses on lead generation on the casino vertical to ensure that they drive traffic for affiliate sites. Its main business areas are SEM (Search engine marketing), SEO (search engine optimization), native advertising, media cooperation, and traditional media buying.
Their main sites are casino comparison sites targeting various areas around the world. Surprisingly, the Swedish company only has one Swedish website. Instead, they focus on English speaking countries. Casinoclaw was the first site to launch and it targets the Canadian online gambling market. They also have a site for comparing online casinos in New Zealand, as well as one for the newly regulated New Jersey online casino market, and a few more.
Interestingly, they also have a site for Japan, called Rakkikajino.com. We think “rakki” means lucky in Japanese.
It’s a private company, so it is not possible to find out much more about them than what’s presented on their website.