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Posted by on October 13, 2020

From just being on-page optimization, content optimization to link construction, the progress has been quite enormous. But SEO is dynamic, and even in the years ahead, new concepts will emerge. I honestly feel that based on the trends up to now, SEO is now moving towards a more comprehensive strategy, and it’ll go beyond the known ways of content marketing and link building.

At the moment, a massive part of SEO is brand development, the founders of Adseo.no says. While on-page optimization, content advertising, and link building will still be central, you will find additional concepts that are currently emerging, most of which will form the trends in the future. 

So what are some of those concepts?

Let’s take a look here below:

  1. RankBrain

RankBrain is perhaps among the most critical factors in search engine rankings yet. Nevertheless, it is among the most misunderstood concepts in new SEO. RankBrain was the only algorithm update that Google revealed to some major News publication, and it’s caught the attention of entrepreneurs and tech readers all around the world.

Considering how critical, relevant content has been in previous Google algorithm updates, lots of men and women agree that the function of RankBrain will become even more significant in the years ahead. And many SEO experts agree that there is nothing you can do to optimize your website for RankBrain. This is simply because the criteria used by RankBrain to rank sites has got nothing to do with regular SEO factors like Link Building, Keyword optimization, or Click-Through Rates.

  1. Accelerated Mobile Pages 

A project intiated by Google that came to light early this year. The search giant started to integrate AMPs into its search results for mobile searchers. After six months after the first integration was done, Google began to display links to Accelerated Mobile Pages on the main organic search results.

As we talk, Google already has at least 150 Million AMP indexed documents and has just declared that individuals searching using mobile devices will be directed to relevant.

Not a lot of folks know about AMPs. But Google’s strategy seems to be going towards a mobile-centric webspace and AMP looks like the way to go. In light of this, Accelerated Mobile Pages are here to stay, and they will be an essential part of SEO in the future.

I believe AMP pages are gone; they’re history.

  1. The Knowledge Graph and Rich Formats

Google Knowledge Graph was launched in 2013, and it is essentially an attempt to organize all of the information in the world and make it as easily accessible as possible. To put it differently, Knowledge The graph is a knowledge base that the search giant uses to enhance the search results. This is accomplished using semantic search information collected from a wide variety of sources.

Knowledge graphs are generally in the form of boxes of organized data that have links to authority sites for additional information. A typical example that perhaps most of you have noticed is that the Knowledge The panel is displayed on the right-hand side of search engine ranking positions. There is also an Answer box that is displayed on top of other different organic search results.

It’s apparent that the total number of queries that return ready answers in the formats mentioned above have grown exponentially in recent times. At the moment, at least 40% of all Google search queries display rich answers that also include featured snippets.

Many brand managers and online marketers have been keen on establishing effective techniques to control the questions and impressions people have about them. Moving forward, it appears marketers need to find ways to control what Google knows about their organization and what the search engine does not. This may be done through a range of strategies including editing Wikipedia, engagement on google plus and linking different entities with Mark Up.

  1. Real-Time Integrated Penalty Filters

Finally, Google announced that it had updated Penguin after nearly a two-year wait. This is the last update, and this is only since Penguin has become a signal that is processed in Google’s search algorithms. All the data on your pages will then be refreshed each time the search engine re-indexes or re-crawls them. This simply means that penguins will literally update in real-time.

The matter here is that Google needs to automate spam fighting and make it a fundamental part of providing quality search results. For site owners, this is an excellent sign because getting rid of spammy backlinks and removing badly done content is going to do a lot in improving positions quickly. It’ll be possible for marketers to fully understand what’s needed and put effort to ensure that indeed they have high-quality sites.

Final Thoughts

At the moment, SEO is closely related and even determined by content marketing. And while Google can interpret content and deduce its significance for search results, there’s an intense focus to boost search results even further to provide contextually accurate and useful information to the searcher.

Based on our discussion above, you can see that AMPs, RankBrain, Rich Answers, and Knowledge Graphs, in addition to integrated real-time penalties, are here to achieve that goal.

In light of this, these four variables will be a central part of SEO moving forward into the future.

In Summary

You can visit Page1 Clients, a top SEO agency, and see how you can benefit from its expertise.

Posted in: Seo

Comments

  1. alvinajennifer
    March 10, 2022

    Leave a Reply

    Mobile apps are everywhere, and everyone is using mobile apps these days. But are these built for free and available for free? Certainly not. You might have thought that you are not paying for the app, and that is right. Even when you don’t pay for the app, the app earns and stays in profit.
    for more info: https://www.bloglovin.com/@alvina15/learn-how-mobile-apps-make-money-by-charging

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