In this article, I will explain what Mailchimp is, how it works, and why you need it for your business. Now you have a lot of options out there when it comes to email marketing services. However, MailChimp is one of the most popular email marketing service providers because it is free and does a lot for you.
If you’re a growing business, and you’re just getting started with email marketing, MailChimp is a great resource to have.
So, if you’re ready, let’s dive into it:
MailChimp is an online program that sends emails, invitations, and reminders to all your clients on your email list. You can have emails sent out as campaigns- that’s what MailChimp will call them if you have signed up for MailChimp. So, when you log into MailChimp, you’re going to notice that emails are called campaigns.
Campaigns are awesome because you can AB split test which means you can send out the same campaign with one variable difference and kind of determine what works and what doesn’t work.
This is a great platform to send multiple emails because if you have an email list which you should because you’re in business for yourself and if you’re smart enough- which you are- you’re keeping a running list of people who have either subscribed for your services or purchased a product from you. Mailchimp will keep track of all of that for you and give you stats and analytic data on top of that.
Mailchimp will also help you build your list. It has a formula event which you can plug into your website to grow your subscriber list. Now if you’re using Bluehost or Wix, a lot of these platforms will have a way of talking to Mailchimp. Google, for example, you have Gmail, so, MailChimp has a plugin for your Gmail that will autofill MailChimp’s database with emails that you add to your email list.
Mailchimp will also help you build beautiful email templates all without having to learn to code anything.
There’s four subscriber categories in Mailchimp: All Subscribers (people who’ve opted-in to receive your emails), Unsubscribed (people who’ve unsubscribed from your emails), Cleaned (what does cleaned mean in Mailchimp?), and Transactional (emails that are triggered by a user’s interaction with a website).
Another cool feature about MailChimp is that AB Split test I touched on earlier. You can compose the same email, with the same graphics, and everything the same throughout and maybe if you want to test out another email with a different subject lines, Mailchimp will let you know the emails which got opened, which emails didn’t, the time spent on each email opened, and even who clicked the links you added to your email. So, with this, you can see which subject lines are working and which graphics keep your clients more engaged or spending more time reading your email.
In addition to the above, Mailchimp will teach you how to write your subject lines, it will even help you with how to do the AB split test campaign and analyze all the data. So, you can just go in and make better business choices that will turn a higher profit for your business.
In Mailchimp, you can create an email template to get a cohesive look for your specific brand. One thing that is crucial to remember in business is to keep cohesion. Cohesion means you’re using the same color, you’re using the same logos and your brand has the same feel to it no matter if someone is opening an email, getting a text from you, getting a mailer from you in the mail, or even seeing you in person.
This is should all have the same feel because you are branded, meaning you have the same look and feel to your business no matter how people experience you. With Mailchimp, you can compose templates with colors, fonts, pictures, and styles that remain the same throughout all of your emails.
When you sign up for MailChimp, you’ll notice that there are different plans. Some offer you more subscribers and send out more emails to more people if you have require this. If you have the free entry-level plan, you can send out thousands of emails a month to a list of 2,000 people. If you need something more than that and you feel like you’re outgrowing Mailchimp’s free level, there are reasonably priced options you can upgrade to and still keep your email list.
I love using MailChimp because you can export all of your lists directly to a website. You do not have to learn coding to use any of their features. You can upload stock photos or digital images, even sometimes they have suggested images that are free to use when you do not have photography for your business.
So, go to Mailchimp now, create a free account, explore your options and get familiar with the interface because it is going to be one of the highest benefits for your business for tracking and recording data.
So, that is my review on Mailchimp and I hope it was beneficial to you. If this post was beneficial, kindly hit the like button, and if you have questions or contributions, leave them in the comment section.
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