It can be defined as programs designed to have a conversation with the human being through the internet. It can also be defined as programs developed to help customers access desired products. A chatbot is an excellent tool that can repetitive business automation processes. There are two types of Bots: Artificial Intelligence-based Bots and Fixed or Multiple-Choice Bots.
The majority of companies that develop a chatbot are to relieve their staff of customer service. No matter what industry you are in, you always get the same questions and yet the answers stay the same! Having one or more humans tasked with responding to all of these messages is largely inefficient. The chatbot can effectively drastically reduce the intervention of a human being and at the same time increase the speed of response to messages.
Retargeting is a type of campaign that works excessively well on several platforms. This allows us to target not only the right audience but potential customers. Now imagine the same craze, but with people who have already engaged with your business. Thanks to conversational strategies, we know our client better and we are able to target him later with real preferences. Nothing worse than sending an advertisement to the wrong audience. Certainly, it is true that the volume of messages is less important since we are very segmented in our campaign.
Most companies today have a website. But with being on the Internet, the limits of day and night, availability and unavailability have changed, as have the expectations of users. This is probably the most important reason to use them. Bots give the user an interactive experience. It makes customers feel as if their problems or concerns are being resolved right then and there. If done correctly, bots can help customers find what they are looking for and increase the likelihood that they will return.
Along with a web presence, it has also become increasingly important for companies to have a mobile presence: mobile apps, mobile-optimized websites. Considering how mobile chatting has existed for centuries, most chatbot implementations do not require adjusting their user interface but are prepared to be implemented immediately.
Chatbots can assist customers 24/7, 365 days a year, without human assistance. With technology, consumers can engage with your business from anywhere in the world, at any time, and get the answers they need. Chatbots increase the availability of customer service to your customers without having to hire and train additional staff.
Chatbots can be smart. Depending on the preferences or purchases of any user, they can send products to customers who are more likely to become sales. In addition, they can send coupons to users for purchases/discounts in the store or help buy the product directly from their mobile phone.
With Facebook Messenger and Kik introducing chatbot and API platforms, it has become very easy to access a large user base (over a billion users with the two platforms combined). These users can interact with their chatbots without human intervention. These bots can generate sales, obtain user preferences and, in general, connect with the users of your brand.
The best part of bots is that they are cheap. Platforms like Facebook Messenger and Kik provide the necessary infrastructure and APIs to create these bots. They require minimal maintenance and since it is automated it does not require a lot of labor.
Chatbots are definitely the cheapest and fastest way to provide an engaging user experience.