Do you know, you can turn your customers into brand advocates? Yes, you read it right! Recommending products and services of a business is one of the cheapest forms of advertising. Today, when the internet and technology have advanced to an unimaginable level, brands and Industries adopt this approach as a part of their marketing strategy.
These days consumers are smart. They do not believe in false advertisements. You might have seen people who buy products only after consulting their friends or customers who have already purchased that product. They check reviews about the product & company on the website of the company and sometimes on social media as well.
Most people think that a brand is not what the company tells the customer, but what the buyers tell to other shoppers. So, are you taking benefits of your already existing customers? If not, it’s high time you should think about this most important asset.
Here we have summarized some tricks to encourage your customers to recommend your products:
This is the most effective trick where buyers get to see reviews from the mouth of existing customers. According to a study, it just takes 8 seconds for a visitor to form his or her opinion about your website. So, the website owner gets only 8 seconds to impress the future buyers. The best way to do that is by publishing testimonials.
Adding a customer’s identity helps your business to gain the trust of the buyer and it also makes your testimonials look genuine. Do not copy-paste customer testimonials.
The second trick is to integrate customer testimonials with other marketing channels like emails, PPC ads, Facebook and Twitter sponsored ads, etc.
Testimonials are one of the best ways of converting your website’s visitor into your potential customer. To make the maximum out of testimonials, the brands must ensure that the customer review is added while sending marketing emails.
Currently, businesses use video testimonials. When you plan to do that, make sure you add a catchy subject line. Don’t forget to add your website link in your email so that the email reader can directly go to the landing page.
Most Businesses publish case studies to highlight their customers’ experience. It can be done in two ways: either you write your experience in your own words or your client write his story in his own words expressing challenges faced by them and the result so that it can connect with the reader. He or she should mention positive changes that came into their life after subscribing to your services.
Digital marketing Manages to understand the importance of influencer marketing tricks. It is one of the most useful tactics used by companies.
The best way to create brand advocacy opportunities is by organizing a contest on social channels. Ask your buyers to take a selfie with your product and share their reviews on social platforms. Don’t forget to give away prizes otherwise no one would spare time from their busy schedule to do this task.
There are times when customers are sharing their experience and on social media and tagging their friends. Do not lose that opportunity. Make sure you engage yourself and share other details related to your business. If you are running a restaurant and your last night guest is praising your food and tagging his friend, don’t forget to mention any special item or upcoming offer that can attract more people to his friend’s list.
There are platforms like Yelp for fine dining, IMDb for checking reviews of a movie, and TripAdvisor for hotel booking. Make you’re your business is present on these platforms. Any business needs to have its presence on these platforms to gain customers.
You can also contact the digital marketing agency Birmingham for more info.
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