To cope in the competitive arena of Instagram marketing, many brands have been tempted to gaming the system by systematically inflating follows. They rose to hundreds or even thousands of follows in illogical time.
There are lot of services on the internet that offers Instagram follows at penny prices. With as little as $10, you can buy cheap Instagram followers. Yes, up to a thousand followers.
The big question is, does this really works or it’s just a waste of money and time.
Rather than going through the step-by-step tactics of building an authentic brand personality, if your plan is to buy followers you need to read this article till the end.
Is this a worthwhile investment and what does this means for your business, let’s tell you how it actually works. What happens when you buy?
Engagement is not guaranteed
You need to sincerely ask yourself why you are buying followers. Mostly, these purchased followers are fake from bots, lined codes and some abandon account opened for that purposes only. No matter how many they are, they will not spend a penny on your product and neither will they promote your business to be, be it through referrals or other means.
Unlike real real people, the best effect is the instant after-purchase engagement that tapers off with time. Before you realise it you are back to square one. Nothing to show for the huge follows count on screen, no engagement, no purchase, no promotion.
Your reputation is at stake
If your goal is to become an Instagram influencer, you should understand that brand nowadays do not work with influencers based on the number of followers alone. So, if you buy followers, there’s is every possibility no serious brand will select you. Purchased followers are easy to spot, with today’s technology, there are many tools brands could use to evaluate influencers Instagram account and if they should smell something fishy, none of these brands will select your account, who want to be stung with an unworthy account on their books?
In an experiment carried out by hootsuite, Nothing could be true than the name of this Instagram account @fruitless.stratetegy, an account they open and purchased followers for. It was discovered that no engagement was recorded from these purchased followers. They said “Even months later, not a single follower has given us a double tap. these followers are found out to be a bizarre mix of teenagers posting shirtless selfies, account with no post at all, and more than a few bots peddling webcam porn.”
Violate Instagram policy
Buying followers is against Instagram term of services which is actively discourage and act sternly upon discovery. The platform reserves total right to suspend account with suspicion of dodgy practice. Your account might be suspended for this practice after a one-time warning.
Instagram algorithms can tell when you buy followers, there are several metrics employed to do this.
The downsides of buying Instagram followers far outweigh the upsides, and will on the long run hurt your business, your best bet is to go for a step wise approach to grow your follower base organically.