Backlinks are the lifeblood of website contents. Quality backlinks brand your website for search engines. They portray your website as being worthy of visit, this causes the search engine to rank you even higher. Everyone knows this, and everyone seems to be doing it. However, how can you make your website outstanding? What backlink strategy can you employ that’ll get you out of the rat race?
In this article, we explore top backlink strategies that will ensure your online marketing goes smoothly and effectively. Backlinks are important, and you need to pay attention to how they are generated.
5 strategies that improve backlinks
Not every backlink strategy will work in getting you the quality you want. However, these are tested and trusted to work.
- Guest Post on larger sites
For you to guest post on other people’s website, you need to know your onions. The bigger the website, the more the quality that is expected of you, for your content to show up there. By guest posting on other websites and linking to an anchor content on your website, your website ranks higher. You certainly need to do more than one of these for you to notice any effect.
Once you pull this off, you improve on your brand’s reach, while also driving more traffic to your website.
- Ask bloggers to review your products
If your website sells products, you may simply ask bloggers in your niche to review your product. This may cost you some money, but when they do a review of your product on their website, they’ll certainly link back to you.
You can find bloggers that write content related to your product with a Google search. Once you find them, reach out to them via email, and wait for a response. Some may respond, and some may not. The trick is to reach out to as many as possible.
- Offer your content as a resource
This is another top strategy that can drive organic traffic to your website. Bloggers and copywriters try to offer quality content to their audience per time. Reach out to as many as you can find and pitch the idea to them. Once your content is quality, they’ll most likely take you up on your offer. They publish your content to their audience while they reference you. This is an effective way of generating quality backlinks.
HARO stands for “Help a Reporter Out”. This is not guaranteed to work for every industry and every website, but it is worth the try. HARO functions with a platform where reporters drop topics they are working on, and you can simply supply more insight and answers to the topic. You should follow this up with your link. This increases your chance of being quoted when they publish their report on their platforms. It is not compulsory that they publish your link, but once the content is good enough, they’ll most likely do that.
Backlink shows that you are an authority in your niche. Hence, when you are on social media, you can answer people’s questions and drop a link to your more comprehensive content. Other platforms where you can answer questions include; Quora, Yahoo! Answers, etc.
Building backlinks takes time, and you need to put in the work if you will reap the reward. Backlinks are a way for your website to rank higher on SERPs, and the stress is actually worth it, as it open you up to organic traffic.
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