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Posted by on December 9, 2019

Never Designed an Instagram Ad? Here Are 7 Things That Will Make You Stand Out

Once you have a presence on Instagram you may want to look into your advertising options. According to our friend, Jeff Bullas, the two most important elements of an Instagram ad are inspiration and information.

In Jeff’s article, he discusses seven tips that businesses should keep in mind when building their Instagram ad. The tips include:

  1. Think about composition
  2. Decide on a focal point
  3. Create an intimate perspective
  4. Don’t be aggressive with your logo
  5. Use the power of color and contrast
  6. Pay attention to consistency
  7. Go easy with text

Jeff has an image example to go with each of his tips so that you can see exactly what he’s referring to. This article will help you get your Instagram ads up and running and seeing success in no time.

The 5 Best Free Instagram Analytics Tools

Now that you know how to build your Instagram presence and create beautiful ads, you need a way to track your efforts. You may or may not know that Instagram does not have native analytics. This means you have to use a third-party tool to track your efforts, but knowing what works and doesn’t work will be worth it in the end.

In this article from Pete Schauer from SEMGeeks, he discusses five free tools for Instagram analytics. The tools include:

  1. Iconosquare
  2. SimplyMeasured
  3. InstaFollow
  4. Union Metrics
  5. Crowdfire

Keep in mind that a free analytics tool with come with some limitations, but they’re a good place to start. If you’re looking for some more advanced analytics consider paying for software such as Positano or Unmetric.

source: here


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