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Posted by on September 14, 2020

Choosing an assortment
Experts propose to divide all products according to the type of tasks they help to solve:

educational;
creative;
production;
accompanying.
Educational tasks are solved by products aimed at the needs of schoolchildren, students, pupils of preschool and additional education institutions. These are stationery, teaching aids, which are demonstrated in the classroom and used in practical lessons.

Paints, easels, special paper help to solve creative problems .

Production problems are solved by all those goods that ensure the functioning and normal operation of the office.

Related products help you solve a variety of tasks. It can be gift products, school supplies, an office coffee machine and food, and much more – below we will expand on this topic in more detail.

We went to the sites of popular online stores for office supplies and looked at the structure. So, it was decided: we will focus on stationery, school supplies, office supplies and season our dish with goods for organizing holidays.

Stationery and school supplies, about 50% of the range:

small stationery: scotch tape, staplers, paper clips, punches, stickers and stickers;
notebooks, albums, notepads, diaries;
paper for printers and printing;
forms, certificates, envelopes;
writing accessories: pens, pencils, markers, felt-tip pens;
goods for creativity: paints, brushes, easels, drawing paper;
teaching aids, posters.

Office supplies, approximately 40%:

office equipment: computers, printers, scanners, paper shredders;
video surveillance systems, cameras, calls;
office furniture: tables, chairs, armchairs, shelves, wardrobes;
telephones and faxes;
projectors, screens for presentations;
interactive whiteboards and whiteboards;
small household appliances: kettles, microwave ovens, coffee machines.

Related products, approximately 10%:

It can be anything based on the needs of your target audience. If most of your customers are parents of schoolchildren, try selling backpacks, shoe bags, and even school uniforms – what if your customers are tempted to buy everything in one place – your online store?

If your services are mostly used by office employees, think about what they might need. Maybe arrange the delivery of hot food and coffee, provide other services.

And, finally, gift items – cards, balloons, greeting envelopes – must be in the assortment of the stationery store. They like to buy such cheap little things spontaneously – simply because they liked it or for future use. They will cost you inexpensively, and will help increase the average bill.

In any case, try to expand the range, and along the way you will see what is popular and what can be replaced with other products.

It is clear that in many respects the assortment will overlap: a young office worker and a high school student may not agree to choose the same beautiful diary with cats for entries. And the office may need stationery and even school notebooks – if it is cheap and profitable. Therefore, the division into school supplies and stationery in general will be more convenient for your customers.

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