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Posted by on March 16, 2021

About 30% of the corporate segment on the market is occupied by small companies, and no more than 45 of them have a turnover of over two million dollars a year. Thus, even under the condition of fairly high competition and the existence of large players in the market, newcomers have every chance to take their place in the market (even if initially small, but with the prospect of further development and expansion).

The assortment of most stationery stores includes products of both foreign and domestic production. The quality of imported goods is often higher than Russian ones, but the situation is gradually changing. Manufacturers (primarily of paper and paper products) are switching to modern equipment, developing new designs, using high-quality raw materials.

In the structure of imported stationery, the share of products from the countries of Southeast Asia is increasing, the design of which is often not inferior to European office supplies, and prices are often lower. Additional advantages include a wide range of products and frequent model line changes.

For this reason, in some product groups the share of Asian products can reach 50%. However, from the point of view of Russian consumers, a product of Asian origin should be “cheap”, even if it is not inferior in quality to European or domestic products. For this reason, many large and medium wholesale companies that sell office supplies often order products in Asian countries under their own brands.

The cost-effectiveness of opening a stationery store
The annual capacity of the Russian office goods market is up to $ 2.5 billion. This segment is considered the most promising, along with the office for schoolchildren. The growth of the stationery industry, which is up to 45% per year, is mainly due to an increase in the supply of office supplies.

The following participating companies are represented in the stationery market: manufacturers, distributors or importers of certain brands, wholesale companies or companies reselling brand products, companies specializing in serving corporate customers, retail stores and large chain stores.

So, your stationery store can be aimed at a wide target audience (parents of preschoolers and schoolchildren, schoolchildren themselves, students and other customers) or have a narrower specialization (goods for creativity, for school, for the office, etc.). As mentioned above, office supplies account for over 60% of total office supplies sales.

Profits in this segment are much higher than in the school segment, which attracts the attention of aspiring entrepreneurs. Nevertheless, it should be borne in mind that when working with office products, the format of an online store with a delivery service to the office is more suitable. We are considering the option of opening an ordinary stationery store, where products for schoolchildren, preschool children, students and the widest audience will prevail. The main part of purchases falls on the first two groups of buyers.

Stationery is classified as general consumer goods. The demand for such products depends little on the season, as well as on the economic situation in the country, because even despite various economic crises, children continue to go to educational institutions and they need pens, notebooks, textbook covers, goods for creativity, etc. it is still not worth excluding the influence of the seasonality factor on sales. So, the greatest demand is observed in the period from July to September, when parents begin to buy office supplies for the school. From October to July, the income of the stationery store is relatively stable.

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