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Posted by on November 9, 2020

Even for watch collectors with an advanced collection, the world of luxury watches is confusing. There are so many designs to choose from, through 100 years of craftsmanship. So, we decided to make it a little easier for you and put together this one page collection of Watch Brands , take a look! It gives an excellent overview of the major watch brands in an easy to digest format.

During this research we had a surprising discovery, Rolex was not in our top 10 list of luxury watches. An icon in the luxury watch market, we ask ourselves, is Rolex really as popular as the media suggest?

In pop culture
While Rolex is a brand known for its expert, enduring, everyday marketing-a suit watch, there are a few other factors that explain why it doesn’t make the list for the most popular luxury watch brand.

Compared to other watch brands on this list, Rolex watches run out of complications, high-end tradition, price and production per year. Additionally, given the number of times Jay-Z sings about Audemars Piguet in his songs, it’s clear that there is a shift in the popularity of luxury watches among Hollywood celebrities.

Rolexes are far from cheap watches, but inclusion in modern culture and exposure in the past by celebrities and iconic action stars has always been the key to Rolex’s popularity. However, the watches on our list of “Most Popular Luxury Watches”.

Indeed, a third of the best hip-hop songs refer to Patek Philippe watches in 2017!

The Holy Trinity of Watches
For lovers of casual watches, the Holy Trinity of luxury watches is made up of Patek Philippe, Audemars Piguet, Vacheron Constantin. These three brands have been in circulation since the 1800s and 1900s (The Vacheron Constantin brand has existed since 1755).

From the start, their goal was to make high-end watches, also known as high-end. Rolex’s goal has never been to make watches like these. In fact, Rolex marketing prides itself on being portable, not just every day, but across all terrains.

Complications
Complications is one of the hallmarks of a luxury watch brand, with the number of high-quality, hand-assembled parts.

The word “complications” does not mean problems, but the number of functions of the watch. Being able to show the time, date, and other measurements under a case so thin that it’s measuring in millimeters, is a design featured by many luxury watch designers. Piaget, for example, has a 2mm watch, the Piaget Altiplano Ultimate Concept.

Blancpain has an astonishing 740 pieces in the Blancpain 1735, and its complications are a tourbillon, a split-second chronograph, a perpetual calendar and a minute repeater. Rolex mainly focuses on making simpler, three-handed watches, which means their watches take less time to assemble (around 4 hours); compare that to a Patek Philippe, which can take anywhere from 4-8 years to be presentable.

Exclusivity
Luxury is often synonymous with exclusivity. Considering the time it takes to make a high-end watch, high-end watchmakers either limit their own production to keep demand high or are simply reluctant to give up quality over quantity.

SIHH

Rolex manufactures around 800,000 watches per year while Patek Philippe limits its production to just over 50,000 per year. Vacheron Constantin earns even less, around 20,000 in 2018.

The price
With less production and higher demand, luxury brand watches have a much higher average price than Rolex. Most brand-new Rolex watches are priced under $ 10,000, with an average selling price of around $ 7,500. Compare that price point with a Breguet or Un Piguet Audemars, where even the resale values ​​are over 10,000. At its lowest price, Piaget (the Altiplano watch) is almost double the price of the lowest Rolex. expensive.

The Final Verdict
If you add up all the factors: history, complications, exclusivity and price, it’s no wonder that celebrities claim to own a Patek Philippe or a Piguet Audemars and leave their Rolexes at home. Hollywood has always been about jumping on a new trend before everyone else. With social media as it is today, new trends and photos of celebrities wearing their luxury watches are spreading like wildfire.

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