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RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of “rules” put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should be found relevant for different queries. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. If you want to staycompetitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. Backlinks arearguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages).

Creating quality content is the surest path to sustainable web traffic

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time.

Actively seeking links can and should penalize your website

Information Architecture allows people and search engines to better understand the content structure on a site. Anchor text has been a huge talking point within SEO for many years now. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. SEO in Snaith is here. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Find outwhich channels are driving traffic to your competition .

Brushing up the basics

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: “Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well.” Do your maths – its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google itselfrecommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all.

Track Desktop and Mobile Analytics and Metrics Separately

few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales.

Google has updated the wording for results with missing descriptions

The key to quality SEO is all about research research research. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do?