There are hundreds of job opportunities within in the design world – graphic design is just one option. If you’ve decided you want to pursue a career in graphic design, you may want to know about all the career options you have to choose from. Graphic design is not just limited to arranging words and graphics for a magazine or newspaper – that’s only a small part of what graphic designers do. Technology is advancing quickly, and many graphic designers are finding themselves spending more and more time producing electronic media for the Internet than ever before.
So, if you’re considering a career in graphic design, here are 10 career options (in no particular order) you have to choose from.
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Many graphic designers say logo production offers a great balance of font and word choice with graphic creation to satisfy their cravings. Many logo designers freelance their services out and work independently – which is appealing for many who can’t stand having a boss. They are often hired by companies to create signs, marketing and promo materials. A logo designer works to mold the company’s image using colour, type and graphics.
Graphic designers who enjoy working online can choose to freelance, or work in house for companies that design or create websites. Flash designers use interactive flash animations (which is one of the hottest things on the Internet right now) to design cool applications for their company’s website(s). Flash interactive can be used for advertising, information or customer entertainment.
If coding and HTML is your thing, you may consider working as a webpage or website designer. Web designers must understand computer languages and create appealing websites for their clients. Projects can be as big, or as small as a client wants and needs – sometimes web designers are hired to just create one specific page of a company’s website. Most of the time, web designers start out freelancing until they’ve created a portfolio that can impress big firms.
The art director (also called creative director) is in charge of a team that produces artwork for magazines, television, billboards, products, the Internet – you name it, they do it. A director is in charge of a team made up of artists, photographers, designers and others who work together to develop and produce media products for the company.
Brand identity designers develop products and promo materials that mold how the public views the company. A brand identity is the visual element that represents the company’s image. Designers choose the look, feel and use of particular items and brands. The brand identity is also what helps customers remember the brand and usually what keeps them coming back.
Working in advertising doesn’t limit you to just creating designs and page layouts. In order to be successful in advertising, you must understand marketing, public relations and consumer behaviors. Your understanding of those business areas combined with your skill in graphic design allows you to design and execute successful advertising campaigns.
Some consider working in illustration as a completely separate profession, however the skills you learn as a graphic designer can help you break into work as an illustrators. Illustrators use software like Adobe Illustrator and Corel Painter, or even hand-draw, the visuals in books
Book designers are responsible for creating book covers – however simple or elaborate as they may be – and jacket designs from scratch. They are also responsible all the layout work in novels. Book designers are responsible for laying out the images and text in a format that is pleasing to readers.
Many animators work on websites, online advertisers and video games as well as create cartoons for film or movies. Working in animation takes strong artistic skills and familiarity in the latest computer animation technologies.
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If you enjoy working with three-dimensional images, working as a technical illustrator could be a great job for you. Technical illustrators conceptualize and create 3-D images, storyboards and animated illustrations for TV commercials, movies and even computer games.