The answer to this question is that how much you pay for SEO services depends on several factors. First off, how big is your website and how do you think SEO can help you? Second, how much money can you spend on SEO? Third, have you thought about what type of some of the most recognized SEO experts in the country service your site needs?
Top-notch SEO services charge a lot of money because they employ staff that will include receptionist, janitorial and support staff, as well as SEO experts. They will have an office suite to maintain and pay. These basic operating costs will be passed on to customers in their fee structure. Their services are expensive because they want to limit their customer base to large, high-profile companies that they can work with on an ongoing basis. The bigger the company, the greater the need for SEO services, especially when new products and services are launched. They will also employ staff to work on online reputation management, although this is a separate topic.
Such companies will charge in the region of $ 1,000 US per hour just for consultation. However, if you approach a minor concern, you will expect to pay between $ 40 and $ 50 an hour. For a review of your site plus a query, prices start at around $ 500 and go up to around $ 20K.
You may choose to take a series of SEO seminars, and depending on whether they are held on your premises or in the SEO service, you may be charged from $ 750 to $ 12,000 per day. That is a way to go if you want to do your own SEO
Some companies will charge a monthly retainer for their continuous services and this costs between $ 2,500 and $ 20,000 more. This guarantees the service when you need it and some SEO services will charge much less if they don’t work for you for a month.
SEO services could, if they are very confident in your skills, offer you a package that is more like pay per click (PPC), in which you are billed for the amount of traffic that comes to your site after SEO work and for the rise of your pages to the Search Engine Ranking (SERPS) pages and a portion of your sales revenue after they have done the initial SEO work for you. This is called a Standard Profit Share and you will have to pay a significantly small amount as an advance. There’s also a modified Profit Sharing Package that’s more like a pay-per-action deal, where they get a share of the sales proceeds and not the traffic money or the place in the SERPS.
A keyword search package is probably the cheapest SEO service you can buy, starting at $ 100 and up to $ 2,000 or more. If you want someone to edit your pages and add keywords and links, you can expect to pay $ 2,000 at the lower end of the scale, though if you buy you can get a better price. A manual link building campaign will generally cost you $ 500 at the bottom end of the SEO service ladder.
Basically you get what you pay for, but you can get good SEO services from smaller companies that have knowledgeable staff in the field and have a good reputation as they don’t have the overhead of big concerns. People who work in small SEO services are often people who have decided to go it alone after seeing what big companies can earn. They can offer their services more cheaply because they want your business and are more concerned about paying off their mortgages than making megabucks. Don’t rule out small businesses, but be careful when choosing them.