Small Business Marketing Using Instagram
Instagram is an online mobile application used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has quickly become a very popular social media tool. Instagram was originally developed so that people could apply different filters to the photos they had taken with their mobile phones and allow them to easily upload and share these photos with friends (or account followers) using the Instagram app. More recently a video was introduced to Instagram, it can now be uploaded, but Instagram video clips are limited to 3-15 seconds in length.
Why do companies turn to Instagram?
There are more than 300 million Instagram users around the world.
Approximately 70 million photos are uploaded per day.
The account is “free” to set up, so there are few barriers to entry.
It is a medium that allows content to be easily shared 24 hours a day.
What kind of success have companies achieved with Instagram?
Companies like Levis, L’oreal and hundreds of others have been able to use the tool to:
Publicize your products and services.
Increase brand recognition.
To showcase your community and work pro bono to inspire and attract potential customers to interact with your product, service or brand.
Run successful promotions, contests, and giveaways.
Small Business Marketing Success With increase your buzz
Instagram seems to be particularly popular with product-based businesses due to its visual nature. Many product-based companies such as clothing, jewelry, makeup, or even food have found success with Instagram. This is because the application allows you to publish and share photos of people who use or use these products. For example, a food manufacturer may post photos of someone they cook with, share a meal with, or entertain friends using their food products. This success is not exclusive to big brands, as many small businesses have been able to harness the power of Instagram to attract their customers. For example, Melbourne-based cafe The Kettle Black had more than 45,800 followers as of March 2016. They have accomplished this by using compelling photographs of their food and images of coffee meals that would appeal to Instagram users as well as By using hashtags that foodies, food bloggers, and other Instagram users would be interested in or looking for.
Influencer Marketing
Bloggers, social media stars, and media personalities have accumulated a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This group of ‘influencers’ means that there are several eyes ready to see your product or service. The audience has already been created for you. The engagement has already been formed and taking advantage of this by having your product uploaded to your Instagram feed or presented by a blogger or a popular Instagram account holder will help you grow your audience faster. So it’s important to take the time to identify key ‘influencers’ in your industry and how you can take advantage of this.
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