Promote with your own news site

This is a proven way to easily start your own local news website. The possibilities for profit are unlimited. You will be one of the favorite people in your community, a leader and a well-known motor and agitator. Best of all, your news site costs you less than a weekend in town.

Your news site will be nothing more than a few short news stories that anyone can write, a few photos, and a few simple YouTube home videos.

That’s all you need.

In this article, I will show you how to create your news site. But first, let me tell you why NOW is the perfect time to start.

The news business is HUGE. Newspapers used to absorb 80 percent of the advertising dollars in any city, leaving the crumbs to television and radio. The news industry was a comfortable world for a long time. I worked in the news business for 20 years, so I speak from experience.

But then two horrible things happened

1. The Internet appeared and Google Ads began to capture millions in advertising dollars. Large companies learned that they could get results faster and cheaper with pay-per-click than expensive newspaper Shenseea News.

2. The Great Recession depleted the revenues and newspapers of the city with all its hundreds of employees and the expensive facilities began to go bankrupt. The news of the “depression” started in 2006 and continues to get worse.

Today, many towns and cities simply don’t have much of a newspaper anymore. They have a small staff, a lot less news, and their websites mostly get news from out of town services. It sounds like news, but it is not vital for local residents. To make matters worse, television and radio “borrow” their news from the newspapers.

Here comes your chance

Where there are problems, there is an even greater opportunity. Large and expensive news organizations are being replaced by very small groups of people, sometimes as small as one person.

A solo trader, working alone or with a few helpers, can produce a great news product at an incredibly low cost. That leaves a lot of room for profit.

There is plenty of room for a good news website that reports positive stories, interesting happenings, and helps promote local businesses.

How to create your own news site in 6 easy steps

1. Get a domain name that includes the name of your city or area.

2. Create a clean, fast-loading website with a column for a business story, a center column for a local news story, and a side column for society and school news.

3. At the bottom of the page, include a couple of videos that you made and posted on YouTube. These can be short, simple videos of local places and events. People LOVE finding videos of local places on YouTube. Be sure to write a title, description, and keywords that include the name of your city, the place where your video took place, and even the names of the people in the video.

4. Update your news website once a week or two. Save the previous news page in a “recent news” folder. Link to your previous news from the home page. Be determined and keep posting news. The longer and longer you post, the more results you will get.

5. Mention as many local names and places as you can. The first thing anyone puts into a search engine is their own name.

6. Have a link or banner that goes to your site or advertising page. Offer to include a story about a local business along with a YouTube video and perform the service for a fee. This is where you will get most of your money. As you are known around town as the news person, all sorts of profit possibilities will materialize.