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Posted by on September 27, 2020

We live in the age of communication. We are in constant contact with friends, family and business colleagues. Each new digital device, software solution, or Internet phenomenon creates an opportunity for entrepreneurs to position themselves as the next big thing and business executives to establish themselves as marketing gurus, business gurus, or technology buffs.
“In the future, everyone will be world famous for 15 minutes.” – Andy Warhol
Superstars and cultural influence
Andy Warhol was, of course, a graphic genius, but just as importantly, Warhol was a cultural influencer with an eye for image and an ear for sound bite. It was Warhol who popularized the term “Superstar”, which, if you think about it in today’s terms, is appropriately ironic and incredibly attention-grabbing.
Warhol’s “superstar” reference was not to a Marilyn Munroe or Elizabeth Taylor, but rather to Edie Sedgwick, a talentless, troubled, anorexic Twiggy-like socialite. If anyone can be famous, it follows that anyone can be a superstar, and the World Wide Web has created an entire community of ‘want to be’ web superstars.
But Sedgwick was not about making a viral play of himself in return for his fifteen minutes like so many YouTube superstars. Sedgwick had genuine pretensions and probably believed that affiliation with the famous Warhol would help her rise above her own unfortunate upbringing and self-destructive tendencies, but Sedgwick was merely a peasant in Warhol’s world of self-promotion ซุปตาร์บอลโควิด.
The real superstar of this tragic opera (Sedgwick died at the age of twenty-eight years after mental illness and drug abuse) was Warhol himself, for Warhol was branded, not Sedgwick or any of the other carefully cultivated hangers in his entourage. Warhol was the finished marketing gardener who knew how to communicate his vision to a wider public audience better than the more traditional members of the abstract jargon-filled pretentious art community.
Expertise does not make you a superstar
The internet is filled with very talented and not-so-talented people who have some expertise and who are willing to offer at least a piece of their knowledge to entice their audience to buy their goods, but knowledge and expertise alone will not create you are a true web superstar.
The real marketing superstars, the ones who make a difference, the ones who influence the culture and give a lasting and profound impression, are the ones who understand the Superstar Guru effect.
Superstar Guru effects
Being an expert is not enough, you need to be able to communicate your expertise effectively, and that means presenting complicated concepts in a way that your audience can understand and remember. The art of ‘superstar guru-ism’ lies in your ability to simplify and entertain an audience with the culturally relevant connections between society and commerce.
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