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Posted by on February 20, 2019

When a business is in an active state of growth, the last thing they want to be guilty of is web design mistakes. The fact is, having a professional website is a requirement for establishing credibility, gaining new customers, and fostering new relationships. While hiring a professional company for web design colorado springs is the best course of action, there are a few mistakes that a person can get to know and avoid as well. Keep reading to learn what those mistakes are and how to avoid them.

Not Having a Clear Call to Action

Not creating a call to action is one of the biggest website mistakes that small businesses make. When it comes to user experience, a quality website will tell a customer all about the where, what, and how. For example, what to do, where to go, and how to feel.

The call to action, or CTA, is going to help visitors focus on what the next step they should take is. It’s essentially a prompt that a website owner creates with some type of persuasive command attached to a button or a link. Use content that will describe what value the services or products offer, in addition to a compelling phrase that will prompt some type of action.

Not Determining a Website’s Performance via Analytics

Another common web design mistake is not looking at the data that is behind the use of the website. Up to 75 percent of all modern websites from small businesses don’t use analytics tools for tracking performance. Small business owners need to think of their website as an investment. One of the best ways to do protect the investment that has been made is by analyzing overall progress and measuring success.

It sounds pretty simple. One of the biggest benefits of investing in online marketing is the ability a website owner has to test, track and make adjustments, as needed. The most widely used tool for doing this is Google Analytics, but there are others out there.

When it comes to website design, there are more than a few factors to consider. The information about mistakes that are found here only scratch the surface. Anyone interested in finding more information about website design agency can take the time to visit our site. Being informed is the best way to avoid some of the most common website design mistakes that are made by new website owners.


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