There are several reasons why we want to strategically place information so that other people can see it. For instance, you might want to announce the carnival that the school is organizing. It is also possible that you are celebrating a special event such as a birthday or a wedding ceremony.
A major use of printed banners is to show the name and location of a particular company. They are also used when a company is launching a new product, service or giving out a promo. Irrespective of the reason you want to use a banner, it is important for the printed banner to be perfect. Ultimatebanners tries to ensure they are nothing but best.
The look of the banner will go a long way in attracting people to look at it, easily read the content of the banner and react appropriately. If you are about to design a banner to be printed for any reason, you should follow these 3 top tips for the best results.
It is said that a picture is worth 1,000 words. Using a high quality, beautiful, catchy and relevant picture on your banner could be the first attraction for your audience. High-quality pictures are very sharp and can be better seen compared to low-quality pictures. Furthermore, if the picture you are using is the picture of a product, it might give the product a poor look and hence, discourage people from buying. Thus, the banner will be counterproductive. Except you are creating a banner for a horror movie or Halloween, the picture used should be beautiful and catchy. It should easily catch the attention of the viewer, such that if they had glance across, they will pause to look again. The picture should also be relevant. You should not be posting a banner about a birthday event and put the picture of a sports icon or celebrity, except you are the sports hero or celebrity on the banner. If you won’t use your picture, the picture of a cake will easily pass a birthday message across.
The font style and font size you are using should also be apt. The font type could be compared to handwriting. Just like we all have our handwriting different from others, some more readable than others, this applies to font styles. Some designers in the quest for being stylish could sacrifice legibility for style. While it is good to be stylish with your design and font, you want to make sure that the information on the banner can be read. You should remind yourself that the purpose of the banner is more of to pass information across than to show your designing skills. The font size should also be big enough to be seen from a distance.
You should also be mindful of the color scheme you are using. When blackboards were commonly used, there is a reason why white chalk was used to write on it. Now we use whiteboards, we don’t use white chalk to write anymore. We use black markers or markers of other colors. The darker the color of the marker, the better it will be to write on the whiteboard. The reason is for contrast. You should choose good colors and make sure they contrast. Very dark colored text on a light background or light colored text on a dark background. This will make it easy to read. It will be a disaster if you use a light color text on a light color background or dark-colored text on dark color background. The use of margins on banners also makes it easier to shift the attention of people to what is in between the margin. Thus, they will be able to see more of the information you wish to pass across.
Conclusion
Designing and printing a banner is important as it allows us to pass information across to whoever follows a particular place. Considering we will place the banner where people in that area where the event or product is available, allows for targeted advertising. However, the way you design the banner goes a long way to determine if it will be very effective, counterproductive or with almost no effect. Following the 3 tips to design the perfect printed banner discussed above will go a long way to make your banner very effective.