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Posted by on March 15, 2019

Companies tend to spend a lot of resources in order to improve their ranking on search engine results. Such operations can be costly and not every business can afford to pay for the services. However, the good news is that you do not have to rely on agencies to improve your SEO rankings. You can do it yourself. By being in control of search engine optimization rankings will go a long way in cutting middlemen, thereby saving you on costs. Besides, most search engine optimization agencies tend to spend almost half of their client`s budget on things like reposting, phone calls, research, and customer service, however, when you handle the ranking on your own, you can cut the costs and put your money directly into your rankings. When you are looking for ways of controlling the SEO ranking of your business on your own, here are the steps you should follow.

First and foremost, you need to master keyword research. When running the DIY SEO Baltimore, it is always a good idea to start with keyword research. Here, you need to put into consideration what consumers want. The beauty of paying attention to keyword research is that they provide an understanding of the phrases and words consumers use when searching for products. They are also vital as they assist in gauging the demand for them. There are a number of tools you can use to determine every keyword theme.

The next step involves understanding your competition. You can begin by searching for products and services you offer and take note of the prominent websites that appear on the search results. This way, you will know the companies that you are competing with in terms of ranking on search results. When you find the companies that are ranked higher, you need to know the factors that make them perform well, the content themes they have that you are lacking, how they structure their sites differently to get more valuable keywords as well as researching on how such companies include interesting features that assist them to engage better with their prospects. Learn more from us atĀ Baltimore SEO Company.

Now that you have information about your competitors, you need to plan your site. You can prepare a list of the web pages according to their ranking on search results as well as their corresponding keyword focus. Besides, every high and medium priority keyword from your keyword research should have a corresponding page that will optimize on your website. Alternatively, you can use long-tail keyword themes in your site as they will drive fewer searches which will also go a long way in improving your rankings.

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