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Posted by on May 18, 2019

Social media platforms have become one of the main way that people are using to communicate and to keep in touch with one another. A typical social media platform will have millions of account holders logged in to their accounts at any given time. It uses familiar to communicate through different forms of communication such as text, photos, audios and videos that can be sent in between the different account holders of the social media platforms. This means that at any given time, there is a multitude of people who are active on any of the major social media platforms which makes the social media platforms perfect for businesspeople and for entrepreneurs. This is because, if they can be able to pass a communication about their products to any of these social media platforms, they would have the assurance that hundreds of thousands of people, if not millions have come across the information the company would put out. And that is where social media  ad campaigns  come in. Social media campaigns are adverts that pass product or service information about a particular product or service to its customers or its prospective customers in a bid to attract them to becoming loyal customers.

Ad campaigns in the recent past have become even more popular than the traditional means of communication especially when it comes to advertising of brands, products and services to the targeted customers that a company might have in mind. The biggest advantage of advertising via social media, is the huge number of people are prospective customers that a company can be able to reach in just one click. Today, more than 3 billion people across the world are active social media users meaning that for a company that would decide to advertise on social media through an Ad campaign, they are likely to realize a good return of investment and improbably time.  You can explore  here to learn more.

Another advantage of running an Ad campaign on social media, is that most of the social media platforms will allow the company or the marketer running the company to do what is known as targetable advertising. This is whereby the advertiser is able to narrow down on the people who a company client would wish to targeted their adverts, and ensure that that particular group of people are the ones who are able to see the advert. They particular group of people to be targeted then adverts are people who share common factors such as demographic factors for example age and where they live geographically. This makes advertising to be extremely efficient and effective as the product advertising is able to target the exact people that the product has been made for.  Discover more here : https://www.huffpost.com/entry/5-simple-digital-marketin_b_4816425.

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