You are ready to invest in email marketing. Like most local businesses in Singapore, you may not have in-house expertise for that, so the best alternative is to hire an agency that specializes in email blasting and other marketing techniques. There are thankfully numerous professional email services Singapore, and here is a quick guide on comparing the top choices.

• Find more about their experience. First aspect that matters is the experience of the agency. You need to know the kind of email marketing campaigns they have managed, clients they have worked with, and if they can offer references on request.

• Ask about strategy and what they offer. From creating content for emails to managing emailing lists, a marketing agency should be able to do it all. They should be able to audit the campaign from time to time, to find possible areas of improvement. You can also ask about their strategies for small businesses.

• Experience with other aspects of online marketing. You need to know if the email marketing agency can also handle things like SEO, search engine marketing and social media marketing, because all of these elements are crucial for your marketing mix. When one agency is managing the entire campaign, you can expect better results and comprehensive results.

Finally, don’t forget to review some of their email newsletters and copies, to get a better idea of their content expertise. Ask for samples, if needed, and discuss the specific tactics and marketing techniques they are going to use for your brand.