The term ‘digital marketing’ encompasses various aspects – SEO, PPC, social media marketing, lead generation, email marketing, retargeting, content creation and PR. If you are looking for the best digital agency Singapore, you need to be specific with the work process. Check some of the relevant factors that matter!

• Check what they specialize in. You may not have the budget for an extensive marketing campaign, but certain aspects cannot be ignored. At the very least, the agency should be able to handle SEO, search engine marketing, and social media marketing.

• Ask about the work process. Most known agencies in Singapore would prefer customizing digital marketing for every client, and they use reliable metrics to scale the growth of the website. Make sure that you are a part of the actual work process and get reports on a regular basis.

• Ability to design websites. Some digital marketing companies do deal in web design & development, and their expertise can be really handy for reimagining your website. Ask them if any tweaks or design changes are required for the website.

• The pricing. Small businesses owners often stay away from online marketing, because they believe that it will be too expensive. While some agencies do charge a tad more, you will eventually recover the investment, as sales and brand value will increase overtime. Nevertheless, get an estimate in advance.

Finally, ensure that you know their core digital marketing team. It is important to work with an agency that’s absolutely transparent and will answer your queries.