The continuous growth of e-commerce Singapore has set the stage for retail e-Commerce revenue to exponentially increase. But, this growth can result in tighter competition. It is important that e-commerce merchants stay on their toes if they want to beat the competition. They have to understand industry trends that stem from the changing consumer behavior and preferences, as well as technological advancements. If you own an e-commerce business, here are trends you should watch out for this year:

Dominance of Mobile Applications

All online businesses must own an effective e-commerce store. Today’s consumers buy products or services online using their smartphones or tablets. Businesses should comply with search engine standards to improve their websites and make them more mobile-friendly to meet the increasing demand for mobile applications.

Transactional Social Media

This year, social media will increasingly play a big role in boosting the growth of e-commerce in Singapore. Many social media users buy services and goods in-app. Also, merchants have started to use social media for better sales while e-commerce customers depend on social media to make buying decisions.

Influencer Marketing

Did you know that many millennial buyers consider their recommendations when buying products or services online? Also, many will buy items their non-celebrity buyers suggest. Thus, you must take advantage of this trend and rope in social media influencers to boost your brand’s visibility and product sales.

Home Assistants and Voice Search

These features have made the lives of consumers more convenient than ever. A lot of people have invested in voice-activated smart speakers that add one more channel to the increasing omnichannel experience in the e-commerce sector. They are using voice-activated systems when ordering books, groceries, food takeaways and other products online.