Singaporeans love shopping online, and if your local business is not online yet, you are already missing out on the target audience and profits. When it comes to custom web design Singapore, business owners need to be careful about certain aspects.

Here’s a list of tips to consider –

• Get a top agency for the design. Don’t try to find a cheap service for web development. If your website is not at par with competitors, all your marketing efforts can go to waste. Figure out an agency that has worked in your niche and is open to working with large and small brands alike. They should take interest in your company and what the brand stands for.

• Create a unique theme. Customization of your website doesn’t mean using one of the ready themes. Instead, focus on what it takes to represent your brand in the right way. Logo, color scheme, fonts and layouts are some of the basics for designing a custom theme. Consult your design team to know more on latest trends, how your website can be enhanced without restoring to gimmicks.

• Keep the website SEO-ready from day one. Right from the time you get an estimate and approve the agency, ask them to focus on local SEO and other on-page SEO elements for the design. Many agencies in Singapore also offer online marketing services, so that could be a big advantage, as they can also handle your basic marketing needs.

Finally, stay involved. Ensure that you have checked all pages before the website goes live.