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Posted by on March 13, 2019

Do you want people to ignore your content? Congratulations! It’s probably happening.

We think of social media as a place where we can find an audience for anything. But the truth is that 99% of organic social content creates no engagement at all. Don’t let that statistic beat you, though. 99% of would-be marketers also have no idea how to get it right.

Here are 5 tips to create social videos that will generate buzz for your brand.

1. All Power to Content

On social media, your video content needs to be an explosion, not a slow burn. It needs to deliver a lot of information in a short span of time, so even a few fleeting seconds of watching will convey something about your content.

This is just as true with your video’s opening. Don’t waste too much time on the preamble. Jump right into the meat of the video if you want to hold interest beyond the first few seconds.

2. Keep It Short

Like we said: explosion. You need to keep your video short to keep the buzz.

This encourages you to aim for maximum efficiency in your video. Find that balance between information overload, delivery speed, and video length to provide a short, sharp, shot of information.

If you’ve ever begun watching a video on social media only to cancel after you realized it was twenty minutes long, then you also know that a longer video can put viewers off.

3. Include Captions

It may surprise you to know that many people will only see one aspect of your video — the visuals. So all that hard work you put into audio elements could be wasted. If audio is the primary delivery method for your video’s content, then that’s a problem.

Captions aren’t just for the hard of hearing. Many of your viewers will browse social media with the sound off, or see your videos on Facebook, which auto-plays without sound. With captions, you can convey your content without relying on audio.

4. Don’t Neglect the Audio

This may seem contrary to our last point, but audio is still a vital component of your video. If you’ve managed to capture some attention, then your viewer may engage with your video further by activating the audio.

Sound mixing, narration, and background music are all key components of high quality videos. You can find music for YouTube videos here that will help you create a full audio experience.

5. Call to Action

If you’ve gone to all the trouble of making social media videos, then it’s fair to say you want to get something out of it.

Your call to action is where you’ll deliver a message that will cause your audience to engage with your further. In direct marketing, that’ll be a reminder to visit your store or website, for example. But even with indirect content, you’ll want to inspire your viewers to check out your other content.

Creating Social Videos with a Buzz

Social videos can play a huge role in your social media marketing campaign. But if you’re going to do them, you need to do them right. These 5 simple tips should help you build some brand buzz with your videos.

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