Websites that load slowly and use too much bandwidth can hamper the overall user experience, especially on mobile devices. That is why you must carefully select the platform that you are using to build your website so that it can load faster and consume less bandwidth.
A slow website is a bad user experience. Users might be frustrated with a slow website, and are likely to leave your site if it takes too long to load or if it crashes frequently. According to a stat, 88% of searchers who experience slow pages abandon them without converting.
Why website speed is important for user experience
Site speed is one of the most critical factors in determining your site’s user experience. Research shows that most users expect a website to load in two seconds or less, and a slow website can have a significant impact on your bounce rate — as much as an 80 percent increase in bounce rate for every additional second of load time.
Methods for analysing website speed
There are many tools out there that can help you analyse your website speed, but most of them only give you a snapshot of how fast or slow your site is at any given time. What’s needed is a more robust tool that will give you an idea of where all the time is going — especially if you’re trying to optimise for better performance.
Mobile websites that load too slowly cause more stress than watching horror movies
A new report shows that website visitors abandon slow-loading sites at much higher rates than those with faster loading times. The report also identifies some surprising ways in which people respond to slow-loading web pages: they experience more stress when waiting for a page to load, and they’re more likely to walk away from the computer altogether if their expectations aren’t met.
How to improve your site’s loading speed
Fortunately, there are many ways to improve website speed, including content optimization, image compression and caching.
Remember that if you want to keep customers coming back to your site, you have to make sure they can get there quickly.
There is no doubt that a fast web experience improves the user’s opinion of your website, and their willingness to return to it. The technology involved is certainly crucial to providing a fast web experience, but the real secret is in how to use it effectively.
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