QR codes in the past several years have evolved. From the black and white colors, QR codes have become customizable and editable using Dynamic QR codes.
The influx of this modern technology is widely incorporated in different types of businesses, such as in the food packaging industry, print media, retail, wholesale, e-commerce, restaurants, business cards, fashion industry that gives digital information once scanned. So what makes dynamic QR code unique? Let’s find out!
QR codes can be two types: Static and Dynamic
Dynamic QR codes are particularly designed for businesses as a marketing tool to leverage customer engagement with the product and the brand. This type of QR code is used to redirect customers to any landing page anytime by editing the QR code with updated or relevant information of a product.
While static QR codes are uneditable and do not allow redirecting, it becomes bothersome re-printing another QR code each time there may be changes in your QR code marketing campaign. Presenting new information to your targeted customers is possible with dynamic QR codes without generating another QR code.
Unlike static QR codes, using Dynamic QR codes allows you to edit the information behind your QR code and redirect scanners to a different landing page even though your QR code has been printed! You can modify your Dynamic QR code in real-time anytime you want. This means, if you have printed your Dynamic QR code in your product packaging, brochures, business cards, catalogs, flyers etc. You don’t need to generate another QR code. You can go to your Dynamic QR code generator online and click on the “edit” button to change the information and redirect scanners.
A dynamic QR code is beneficial for your advertising campaign as it enables you to uncover in-depth data of your QR code marketing campaign. The best QR code generator will let you track important data such as:
Tracking is crucial for you to analyze your campaign. This allows you to come up and formulate new strategies for the campaign you should improve.
Have you ever noticed that there are QR codes that are more pixelated than the others? That is because the more data you stored in a QR code, the more pixelated and smaller the dots get. This is common for the static QR code as this type of code has only limited storage capacity. If you use Dynamic QR codes, the data is stored online with a short-URL. The QR code will not be stretched or shrink in size, no matter how much information you put in it. Dynamic QR codes are more flexible, making them more convenient to use.
With billions of people around the world using smartphones, QR codes are best to integrate as they don’t need a particular device to be scanned. You can place a QR code anywhere, and anyone can scan or access the QR code using only their smartphones.
As you do not need to re-print your QR code in case you make some changes, Dynamic QR codes are cost-effective and money-wise!
Even when your QR code is slightly torn or worn out, your QR codes are still scannable as it can resist damage up to 30%
Say for example, you’re running a special campaign holiday promo, and you want to stop getting scans on your campaign code? What will you do? Well, you can simply delete your Dynamic QR code after your campaign.
Not all QR codes you created will attract and convert people. QR code is just a tool in marketing, but choosing the right QR code generator online that will help you align with your marketing purpose is a must.
It is important that a QR code generator online is credible and offers professional customization service when it comes to colors, aim, and branding for your business. It is an overall factor that can make or break your QR code marketing campaign.
The must-have qualities of a dynamic QR code also include:
You can generate and incorporate many types of Dynamic QR codes for your business and marketing, including the following:
URL QR code is one of the most used types of QR code solutions for marketing and business. Using this QR code feature, you can create a URL or a website QR Code for any landing page you want your target audience to be redirected. It is an effortless way to increase traffic to any website and market your business.
If you want to expand your marketing and business campaign on an international scale, Multi-URL QR code is the perfect solution! This QR code feature caters to different audiences with different languages. The user will be redirected to a specific website based on his country, time, location, and device.
If you run an international company or online store, you can expand broader your reach even more with a Multi-URL QR code.
A V-Card QR Code is a more professional type of business card that enables you to share more valuable information about you to your targeted clients conveniently. It maximizes your chances for future contacts as it allows you to include multiple information using V-Card QR code such as:
When your V-card QR code is scanned, it allows the users to download your information to their smartphones right away! They don’t need to type to manually your data and enable you to be traced easily.
An app store QR code will automatically redirect your scanners to the Apple App Store, Android play store, or amazon App Store to download your app. They will be redirected to the specific store based on the user’s smartphone device.
With over billions of people using smartphones, you can use App QR code as a great mobile app marketing technique.
File QR code, when scanned, displays PDF, Jpeg, PNG, MP3, or MP4 files instantly to users’ smartphone device.
Furthermore, they can instantly save the information to their smartphones. This type of QR code feature is convenient for cataloging or any kind of information you like to share with your targeted customers.
When scanning the social media QR code, it displays all of the user’s social media channels such as:
This QR code solution is useful for social media influencers or digital marketers who want to boost their social media presence and further their reach. Using social media QR code will make it easy for your followers to follow you instantly on your social media platforms.
H5 editor is suitable for any type of business or service who wants to make an instant straight web page about what product or services they offer. Simply put, finding necessary and detailed information about your business is more accessible through H5 editor QR code. You can easily set it up and change the content of your H5 editor QR code anytime there’s an update.
If you want to generate more sales in your business and stay ahead of your competitors, using a dynamic QR code is the solution for you!
QR codes are everywhere, and they have become an essential part of digital marketing over the years. It has been proven to be a useful tool for increasing sales and leveraging customers’ engagement.
It’s easy to generate a Dynamic QR code, but partnering with a QR Code generator online is one of the factors that will gauge the overall success of your QR code marketing!
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