If you have been in business for a while, you may have noticed that the advertising space has transformed. Displaying your static ads on billboards and paying for a newspaper ad used to be powerful marketing techniques. Though they have by no means disappeared, the digital revolution has established new norms. Search engine ads and social media ads are among the hottest advertising tools of the decade.
The diversification of advertising tools is undeniably a step forward. However, the broader range of marketing tools calls for a more thorough understanding of their benefits and applications.
Choosing the wrong advertising stream could not only cost you money but also attract the type of customers you want to avoid. That is why it is quint-essential to understand the essence and functions of both digital and print ads. Knowing when to use one or a combination of the two will reduce your expenses and increase your return on investment.
Online shopping has become a norm for the modern-day consumer. The convenience of purchasing goods with the click of a button while conveniently laying in bed is hard to beat. Artificial intelligence and augmented reality have further improved the whole eCommerce experience. This has presented endless opportunities for advertising in the digital space.
Social media ads and search engine ads have become smarter and more accurate over time. With the use of big data and statistical analysis, targeting your ideal clients has never been easier. The interactivity of digital ads, combined with their scalability, has positioned them as the most valuable tool of modern marketers.
If you are selling a digital product or service, digital ads are for you. Anyone with a physical or eCommerce store can also greatly benefit from digitals ads. Regardless of your store’s location and types of services offered, it is highly likely that your customers will fall among the 4.66 billion active Internet users.
If you have considered print advertising but the cost was too high, digital ads may fit your bill. They allow for more precision when it comes down to your target market. You can narrow down your audience’s criteria, ranging from age, through gender, to location. Based on your parameters, your digital ads will only be displayed to this preferred population.
If you have recently established your business and are yet to tailor your marketing strategy, constant customization of ads may be necessary. While print advertising cannot be modified once it is black on white, digital ads have the opposite features. They could even be customized, almost instantaneously. Live data and accurate statistics will enable you to make adequate changes.
You have been exposed to traditional print advertising since the existence of print media. Most magazines and newspapers get the highest profits from the promotional efforts of other businesses.
Though many have claimed print ads to be dead, this is far from the truth. Consumers are getting tired of the whole digital journey. They crave the feel of print mediums and quote nostalgia as the primary reason for their support of conventional publications, such as print magazines, newspapers, and books.
Do not discard print advertising just yet. Remember that your messages will live longer, as most people tend to keep their paper copies around. They may even pass them onto friends and relatives, which will extend the reach of your ads even more.
Choosing the right medium for your print ads is the first challenge you will be facing. Your decision will depend on your budget and target audience. Before you invest in any specific publication, you should ensure that its readership matches your ideal client profile.
Choosing a niche magazine that closely relates to or compliments your product/service will increase your ad’s chances of being noticed. Imagine your Orlando-based landscaping business appear in a Delray Beach-local brochure of advertising agencies. It makes no sense. Right? That is what your prospective clients would think.
Visualize that same ad published on the top-rated landscaping magazine for Delaney Park, Orlando, FL. Boom! You have just increased your chances to generate some hot leads of prospective homeowners, who will entertain the idea of upgrading their green spaces.
Not all businesses have the same marketing needs. If your budget allows, you should implement a strategy that combines both print and digital ads, so you can maximize your profits.
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