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The TikTok app’s popularity has skyrocketed since its initial release. In October 2018, it was the most downloaded photo and video app in the Apple store worldwide. The app is said to have over 500 million monthly active users, with the United States being the most popular country, with over 80 million downloads.
The following are some of the main causes for the TikTok app’s rise in popularity:
In many countries, the TikTok app has celebrity relationships. The foreign expansion strategy of TikTok has primarily relied on celebrity relationships. The app makes use of celebrities and influencers to create viral content and generate buzz about the platform.
Not only do these celebs post material on TikTok, but they actively promote the app on other social media platforms. Apart from paid collaborations, the company also benefits from the platform’s use by well-known social influencers and celebrities. These celebrities contribute to the TikTok app’s growth by bringing in their fans.
Another important aspect contributing to TikTok’s appeal is that, although being a worldwide app, it places a heavy emphasis on localized content. Local contests and challenges are frequently held on the app, and local trends are captured through the usage of hashtags that are specific to the area.
The software also suggests themes for content creation to its users based on local popular hashtags. This allows the app to take advantage of current events in the area and create viral content for the platform. TikTok also provides each of its subscribers’ personalized recommendations. This keeps TikTok users up to date on the most popular videos and ensures that they never run out of video ideas. TikTok has been able to achieve worldwide localization using these strategies.
By simplifying video creation and sharing, the TikTok app has pushed it to the next level. All users have to do is record and post anything they do on a regular basis. Because of the brief format, neither creating the video nor watching it takes much time or effort.
This short-form video material is also automatically played when a user opens the app. The films start playing one by one, and the viewer is engulfed in a sea of hilarious, fascinating, and addictive video content. Due to the addictive nature of the type of information, it is very easy for people to keep watching random movies for hours.
TikTok does not have a space for traditional display ads and is not even in competition with other social media sites when it comes to becoming a marketing platform. Many firms are now seeing the potential of TikTok as a marketing tool as a result of its rapid expansion and increased popularity.
To encourage users to create brand-related content, several brands have used TikTok challenges and contests. Brands are also using hashtags to promote their TikTok marketing initiatives, similar to how they do on other social media platforms.
The TikTok app’s present popularity is incredible. TikTok will have to keep innovating and discovering new methods to engage its user base to sustain its current popularity. To establish the app as a long-term social network, they will also need to make the platform more marketing-friendly for brands.
TikTok is on the right road, as more firms seek it to expand their social media marketing reach. It will undoubtedly grow in the future if it can capitalize on brand engagements, and it may even be able to compete with existing social media platforms.
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