Studying any specialization has its own advantages but always choose specializations that your heart craves for and you will definitely succeed. When you choose a specialization because of its financial rewards and potential you will sometimes make a mistake as it may not suit you. Listen to your inner calling and if you are good at sales and branding then choose accordingly.

Post graduate diploma in management is a degree awarded by most b schools of the country. It is a two years intensive post graduate programme and securing admission into the course is not at all an easy task. Only meritorious students can get admission as they clear the highly competitive entrance exams, pass the group discussions and interviews. The admission to the b schools are done based on the scores secured in CAT, XAT, MAT and other entrance examinations. Graduates from any stream with an average mark of 50% are eligible to apply.

The Need For Marketing!

The course comes with many specializations and they are finance, banking, insurance, retail management, supply chain management, marketing, digital marketing, etc. Pgdm in marketing is taken up students who love sales. It is one of the popular courses as marketing directly affects sales. The success of a company depends on its marketing strategies. A product or a services company needs to get their products or services marketed so that it reaches the consumer. Without marketing the word does not reach out and effective and efficient marketing is essential.

Marketing – The Course Design!

Professionals from this field need to know about the latest trends of the market. They should adopt strategies so that the brand visibility is maintained. Feedback is an essential component of marketing and they should also look into the competitive strategies adopted. Keeping track of the sales and staying relevant by changing strategies as and when required is essential. Marketing through pgdm deals with all aspects of marketing be it traditional marketing or digital marketing. They should also be updated about the international scenario.

Case studies and panel discussions are part of the programme. Months of internship help students to experience working in companies before their course completion. The students also have a sound knowledge of application-based tools and various business models globally. Strategies differ from country to country and industry to industry. Some certification courses are also part of the course so that students gain a thorough knowledge in allied fields too. Some institutes offer international immersion programmes for the benefit of the students.

The Curriculum!

The curriculum is designed based on the changing needs of the markets and some of the subjects are basics of marketing, human resources management, services marketing, digital marketing, rural marketing, marketing audit, FMCG marketing, derivatives and risk management, mergers and acquisitions, talent management, strategic cost management, telecom marketing, etc. The students are prepared holistically so that they could meet the challenges of the corporate world with ease.

Job Profiles!

These professionals can work in automobile, IT, finance, FMCG, hospitality, digital marketing, etc. They begin their role as business development executives, business generation executives, relationship managers, etc. After proving their flair for marketing mid-level positions are available to them and the pay package starts at seven lakhs and some students even get 20 lakhs per annum. So, choose this lucrative field.