Every day, hundreds of applications enter the mobile market with a hope to get installed on multiple devices instantly. But, do they all get the chance to experience this? Alas, no. Though every app developer follows the same mobile application development process, not all apps gain popularity likeTikTok and Pokemon Go.
Ever wondered why it is so? In what terms are these apps lagging behind TikTok and Pokemon Go?
Let’s dig deeper into the subject with this article and eventually launch an application with higher chances of getting the attention of customers and boosting up the ROI.
So, here we go!
Revealed: Factors That Make a Mobile App Go Viral
While TikTok and Pokemon Go seem to be great sources of fun and entertainment, they are also focusing on at least one problem faced by the users. While TikTok is offering the users a chance to get exposure in the market, Pokemon Go is in a way of dealing with their health-related issues.
In a nutshell, your app should aim to solve a real problem faced by the users. Plan to add features and functionalities that add some value to their lives and thus, make your app a lucrative investment.
With multiple apps offering the same set of functionalities, users have become choosy and impatient. They prefer interacting with a platform that does not demand high effort and time to perform any task. They look forward to using applications that are simple to comprehend and use, as well as engaging enough to keep them hooked.
So, do not forget about this aspect and come up with complex and tiresome elements/processes in your app.
Believe it or not, emotions play a vital role in app virality. If your application emits negative vibes, users will be inclined to abandon it at the earliest. Also, they won’t recommend anyone to use it.
Whereas, if your mobile app induces positive emotions among users, they would feel the urge to spend more time using your app and enjoy doing so. They, in fact, will share your application with their family and friends.
So, look into the colour psychology, elements, functionality, tone of content, and other such elements while building your app.
Integrating all the right elements and technologies into your mobile app is important. But, what is more important is launching it at an optimal time.
If you launch your application just when it’s high in demand, you will get a million downloads on your app just like Airbnb. Whereas, if you launch it at the wrong time, you stand to lose the chance to get the attention of a chunk of your target audience.
Gamification has proven to be the core pillar in the app success. The technique has proved to keep users more enthusiastic which leads to them spending more time on the platform. It improves their experience and prompts them to share it with others, resulting in adding a factor of virality to your mobile app.
Make sure that you add an element of gamification to your app to reap its unbelievable benefits.
Users hate to be bound to certain opportunities or being told what, when and how to perform an activity. They tend to uninstall the app that does not give them the freedom to decide the next step or skip any of them.
Hence, the right tactic of app virality is to offer them ample personalization options. When you empower them to decide what they wish to see on the app home screen and more, their app interactions increase and thus, deliver higher customer engagement and download rates. So, make sure that you are thinking in this direction.
Another trick that can help you to make your application go viral like Pokemon Go is to reward your users. When you offer something in return for an activity, they tend to repeat those activities often to gain more rewards. Besides, they look forward to sharing their achievements on social media. This eventually improves the market presence of your application thus boosting up the chances of getting more downloads.
Though providing discounts engages users, it can never match the level of downloads you can get when you are offering a free service. So, think seriously about investing in the freemium app monetization model.
Mobile application deep linking, as per the top app development companies, can also upgrade your app engagement levels. It can help your app go viral by streamlining the user experience, shortening the app processes, and re-engaging them effectively. So, do not skip investing in this technique.
Though it seems like getting more downloads and increasing the user acquisition numbers is the right strategy to make your application viral, in truth, it is not so. Keeping these users loyal to your mobile app matters in a big way. So, the right strategy to enjoy app virality is to plan and build long-term relationships with existing users rather than turning towards getting more and more new users.
When you ask users for their feedback, they feel appreciated and share their honest responses. This, on the one hand, improves your relationship with them and on the other hand, offers you an insight on what needs to change in your application for better profits and more success ahead.
Upload on Different App Stores
Last but not least, do not limit your efforts to a single app store. Rather, submit your application on third-party app stores also. This will increase the chances to showcase your app to the target user base and thus, make greater profits.
While there is no silver bullet to help you rule the hearts of users and make your app go viral, the aforementioned tips can get you on the right path. These tips can cut down the hassle to gain momentum in the mobile market like TikTok and Pokemon Go. So, pay attention to these tips and launch a better version of your application.