It’s no secret that Instagram has incredible reach. It grew more than 400 million users just in 2015.
However, not every business has jumped on the Instagram marketing band wagon and we understand why.
At first glance Instagram seems like it’s really only beneficial for those in e-commerce. Some businesses struggle with figuring out what they could post in Instagram that could really help grow their brand. And for many, it’s just one more social network to manage. Now that Instagram lets users manage multiple accounts from one device, it will be even easier for marketing managers to use.
All that aside, there is some true potential and value in Instagram, and the businesses that are taking the plunge are quickly seeing results.
Whether you’re active on Instagram, are thinking about starting your business profile or are reminded every once in a while that you should look into Instagram, these five articles can help you leverage the power of the platform.
How to Build Your Brand With Instagram: 4 Tried-and-True Tips
HubSpot just got done helping a business grow their Instagram followers by 400,000 people which resulted in 70,000 email subscribers in just 12 months. It’s safe to say they learned a thing or two from their experience and we love that they’re sharing it with the world.
In this article they discuss four surprising ways that you can use Instagram to build your business and brand. The ideas include:
Grow your Instagram following with strategic partnershipsInstagram,
Build your email list by converting your followers into subscribers
Create compelling content that’s worthy of being shared by others
Foster a community of highly engaged followers
Each strategy includes a variety of additional tips that any business can start implementing on their Instagram profile today.
Most businesses on Instagram report that it’s their most engaging social media platform. That’s exactly what Jess Ekstrom, CEO and Founder of Headbands Of Hope, explains in her article, even though her business’s Instagram profile has fewer followers than their Facebook Page.
Jess has found a strategy that allows her business to grow their presence and in this article she shares her five tips.
Put your handle on your packaging and marketing materials
Send products to Instagram influencers
Tag a friend
Give people a reason to follow
Two nuggets really stuck out to me in this article and those were put your Instagram handle on your packaging and marketing materials and send your products to Instagram influencers. Both of these strategies gives people a reason to upload a photo of themselves wearing your product to Instagram and tag your business, resulting in more eyes and followers on your profile.
Never Designed an Instagram Ad? Here Are 7 Things That Will Make You Stand Out
Once you have a presence on Instagram you may want to look into your advertising options. According to our friend, Jeff Bullas, the two most important elements of an Instagram ad are inspiration and information.
In Jeff’s article he discusses seven tips that businesses should keep in mind when building their Instagram ad. The tips include:
Think about composition
Decide on a focal point
Create an intimate perspective
Don’t be aggressive with your logo
Use the power of color and contrast
Pay attention to consistency
Go easy with text
Jeff has an image example to go with each of his tips so that you can see exactly what he’s referring to. This article will help you get your Instagram ads up and running and seeing success in no time.
Now that you know how to build your Instagram presence and create beautiful ads, you need a way to track your efforts. You may or may not know that Instagram does not have native analytics. This means you have to use a third party tool to track your efforts, but knowing what works and doesn’t work will be worth it in the end.
Keep in mind that free analytics tool with come with some limitations, but they’re a good place to start. If you’re looking for some more advanced analytics consider paying for a software such as Postano or Unmetric.