SEO professionals or specialists are the people that help any website to improve its ranking. These people implement both on-page and off-page SEO techniques to help a website rank better. As a professional, you need to understand that not every strategy will work on every website after few years.
The algorithms and ranking strategies are changing, and you need to keep yourself updated with certain facts to know these ranking strategies well. Ignoring these facts while implementing SEO techniques will bring you no benefits and rankings. Keep yourself updated with these facts and know the do’s and don’t of effective SEO because it is the only way to go up for your website.
Keep reading this article and understand the latest SEO facts that will help you rank better and generate more traffic to your site.
Top 7 SEO facts that every professional should know and follow
The search engine algorithms kept changing over time, and SEO experts need to keep themselves updated with these changes. Certain facts that SEO professionals ignore or are not well familiar with; knowing and implementing these facts will help you improve site rankings.
Following are some of the facts you must follow and implement to your website.
1. Plagiarized content has no penalties
Black hat SEO tactics are more likely to generate more penalties for websites and reduce their rankings. Having a plagiarized content will not result in penalties from the search engines, but they will still consider it a ranking factor. You need to have quality and unique content for web users and achieve higher rankings.
Most websites owner consult professional SEO services in Dubai to implement SEO techniques that involve creating quality content. These professionals help develop unique and attractive content for users and search engines, which helps improve page rankings.
2. Everything that slows down a website impacts rankings
Professionals of SEO need to understand that they must bring down everything resulting in slowing the websites. The speed of the website is also an essential factor in its ranking. Professionals need to identify the elements that are causing in low loading speeds of the websites. After the identification of these elements, their replacement with quality elements on the website is equally essential.
3. Image detection is the new thing
Google and other search engine algorithms are improving, and they are becoming more intelligent. While focusing on your on-page SEO elements, you need to make sure the images you upload must be relevant to the content. Search engines now have the ability to interpret and detect what is in an image and it is relevant to the content or not. SEO teams must be aware of this fact and be careful in selecting images for higher website rankings.
4. Video content is the best source of ranking
Many SEO teams and professionals ignore the importance of video content for website rankings. One of the facts SEO professionals need to understand that video content is also contributing to page rankings. You must be aware that the video you upload on your websites must not slow down your website loading speed. These videos must also be optimized and take no time to load for the users and search engines.
5. Human evaluation has greater value
All of the above-ranking factors, one of the powerful and most significant ranking elements for websites is human evaluation. It is one of the facts that search engines have hired a number of humans to evaluate different websites, and depending upon the evaluation of these people; these search engines make decisions for their rankings. To get a positive evaluation for your website SEO team must make sure they have websites with the potential to provide a better user experience.
6. Backlink importance excluded to some extent
The search engine algorithms are modified, and some of the search engines do not count backlinks as a ranking factor to some extent. Instead of counting the numbers of backlinks to a website, these search engines look for how authentic these websites are. The authenticity of the content and quality backlinks will determine a page’s ranking. Some search engines have omitted the backlink ranking factors from their algorithm to some extent. SEO professionals need to focus on generating authentic links instead of generating hundreds of low-quality backlinks.
7. Snippets are not much effective
Snippets are small pieces of information that you will find on the searched result pages under the title and URL. Many SEO professionals believe that these tend to improve the page ranking, but it is not true. These page snippets only contribute to page ranking to some extent; the rest of the magic lies within your URL, the page title, and the content you present to the searcher. So, hire experts in the industry to develop professional and quality content for your web pages, resulting in higher rankings.
Seek Professional Help To Bring Your Website Up!
If you want your website to be in a better position on the searched pages, then only experts and professionals will help you in this regard. These professionals are well aware of the facts and myths, and they rightfully implement what is necessary for page ranking. So, keep the above facts in mind and seek the help of professional SEO teams that know these facts well.
