Have you ever wondered if it’s a good idea to create an account for your business on Tik Tok, or do you have one but don’t know how to get the most out of it. Don’t worry, here we will tell you how to use it.
The first thing you should know is that Tik Tok is a platform for sharing videos from 15 to 60 seconds, it allows you to record and edit them within the same app. This social network was presented to the world in September 2016, but it was not until August 2, 2018 that it was available to everyone.
According to HubSpot, 315 million people downloaded the application in the first three months of 2021 and in April the revenue figures increased 10 times, thus achieving 78 million dollars and today Tik Tok has at least 1,190 million active users worldwide.
But does this social network have any impact on business?
The answer is yes, currently only in the United States this network has more than 39.6 million active users, among whom you can find prospects for your company.
Now Tik Tok Business is the new tool that has just been launched with the aim of providing brands and marketers with the ability to effectively develop and create creative content in the community. A global platform for companies and brands that allows hosting all current and future marketing solutions.
But before promote your business on tiktok you have to build up a strong community with real followers, likes, comments, views etc. If you buy tiktok likes real, you happen to be essentially spending money on advertising and marketing services. By doing this, you happen to be increasing the chances of you getting seen by potential clients or consumers. And, the better individuals see your account, the more likely you can get new followers naturally.
TikTok has gone from being a video creation social network intended only for users to express their creativity to becoming the right place for Digital Marketing.
– Detect if your buyer persona is here.
Knowing your buyer persona will allow you to more clearly identify your audience, only then will you know which direction you should take from this platform. Currently Tik Tok tends to attract younger users since most of them are between 16 and 28 years old, if this is your type of client then you must be on the platform.
– Create fun content.
Fun content will always help the business to prevail over others, helping to retain your followers and keeping them aware of each content you want to share.
– Hash tag.
If we are clear about something, it is that hashtags in this social network help enormously, using the right hashtags can make your videos go viral or become a trend, helping to increase followers and visits to your social network.
– Do not directly promote your brand, product or service.
As a brand, product or service you should know that to make yourself known on this social network you have to go step by step. You can create different types of content so that you can reach more users and from time to time combine it with your products or services.
– Create content of 15 seconds.
The tik tok social network has once again extended the maximum duration of the videos that can be created and uploaded on the platform, since it has gone from three minutes to ten minutes, the latter being more suitable for content such as tutorials.
The algorithm of this social network focuses on providing users with content that matches their interests, not necessarily the videos created by the accounts they follow. This means your brand can start from scratch and get noticed, even if you don’t have any followers on your account yet.
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