Today millions of people around the world use Instagram, and for good reason: taking photos and sharing them with your friends has never been easier! However, Instagram can be used in a very effective way, not only for networking, but also for marketing purposes. If you have a business and would like to promote it in the online environment, this can be a great promotional tool. With that said, here are 5 of the best ways to use Instagram effectively:
1. Hashtags can work like magic!
Twitter uses them, Instagram uses them and recently Facebook has implemented hashtags as well. In fact, Instagram users mainly interact through hashtags, which is why you should learn to use them in your best interest. This aspect can be especially useful for companies looking for followers as it allows them to make their content searchable and will also trigger a viral effect that will benefit the business in the long run.
2. Photos and videos can tell a story
A photo can be worth a thousand words and everyone knows it. Instagram is all about photos, but taking random photos won’t get you very far, especially if you plan to use Instagram primarily for marketing purposes. One of the best, quickest and easiest ways to increase brand awareness and drive sales is to consistently post images of your product – they don’t even have to be professional, they just need to highlight the main features and functions of the product in question. and to attract a wide audience.
The same goes for videos – you can share videos with your employees in action, or you can do live product reviews. Regardless of your choice, videos and pictures are very likely to go viral as people love media files more than text and are likely to remember them over the years. If you are a new business owner and want to make a name for yourself, photos and videos will surely come in handy!
People love giveaways, discounts, and all kinds of promotional offers, so you can never go wrong with a contest. A contest is win-win: your customers will get a free product or service, while you have the opportunity to increase brand recognition. A great way to use Instagram for contests is to encourage people to share their own images of your product and reward the most suggestive or original image. At the same time, you can use various tools that allow you to easily embed an Instagram feed or a hashtag feed on your website.
4. Keep track of your success
Tracking the success of your Instagram marketing campaign is critical. Fortunately, there are many comprehensive and easy-to-use applications that allow you to track customer growth, see what your most popular posts are, determine when is the right time to post content, and more. As purchase instant and fast as these details may seem at first glance, they can actually make a difference.
5. Connect with your user
Staying in touch with your customers is important, especially for small and medium-sized businesses that have a limited target market. You can show your customers that you care about their feedback simply by replying to their comments or questions. This will not only attract user generated content, but it will also improve credibility and increase the visibility of your business. Don’t underestimate the power of your Instagram followers as they can contribute to the success of your business!