A virtual storage company was started in just a few years ago. It reached a point of loss shortly after launch. Gradually they found themselves nowhere on the growth path. The sales team had no idea how to get a decent number of clients. They were struggling to turn people who visited their home page into customers because nobody knew what they were doing. Then they released a short video that consolidated their technical explanation and offered an ingenious but informative video. This explanatory video promoted DropBox services to an optimal level. Finally, they went out and won large sums as a fund, 50 million clients and a net worth of $ 5 billion.
You may have a great idea for a product or service, but it takes a lot to communicate your story and vision in an interesting way. It makes a big difference in how you present your brand and products to customers, investors, and related business service providers. Millions of companies worldwide have listed their products on websites and portals. Someone looking for something in particular surfs the Internet to get a detailed idea of sellers, prices and offers.
A study shows that just 90 seconds of effective presentation is enough to get people excited about your brand and product. So what could be the best way to make people understand what you provide? Showing them the story instead of just telling them will easily do that for you. Here comes the explanatory video.
A short video used to introduce the idea, your product, and show how it works is growing rapidly in the world of internet marketing. It is a very agile way to have an initial impact on your audience and provide them with the information they need. The explanatory video should not include all the details of your product and company. You must present the most important characteristics about the product or service.
Benefits of explanatory videos
The brand and companies are increasingly using those videos on their websites and social media accounts. This has become an indivisible part of the marketing strategy to attract leads online. A keen observation suggests five beneficial results from such videos.
1. Better ranking in Google SERP: Websites with Video marketing content are 50 times more likely to be ranked on the first page of the search result. People tend to click more on the video thumbnail instead of the text links these days. More visits to the website result in higher sales for your business.
2. Clarity in their offerings: a person can interpret in many ways by reading reams of text. Instead, an explanatory video condenses complex descriptions and steps into one simple presentation. This makes it easier for the viewer to get an idea of your brand and product.
3. Increased conversion rates: 85% of people are more likely to order if they first saw an explanatory video. So, turn website visitors into your customers with these short videos.
4. Easily Shareable: Most content shared on social media channels does not appeal to an audience due to the massive written text. In this rhythm-faced world, people tend to look rather than read. Once your explanatory video is ready, you can share it on social media effortlessly.
5. ROI: A considerable investment in personalized explanatory video for your products will return a lot in sales. Once you track scope and conversion as your results, you can create a better one next time.
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