The famous saying ‘it doesn’t matter what you say, what matters is that you speak’ does not apply to online communication. In fact, in order to stand out from your competitors on search engines, not only do you need to have your website optimized for SEO, but your online reputation needs to be constantly maintained and cultivated. Having a well-maintained and optimized web reputation allows you to enjoy numerous advantages, let’s see which ones.
Increasingly connected users
There’s no wonder why small and big businesses rely on SEO agencies and digital marketing evangelist individuals to improve their online presence. Did you know that the number of people connected to the Internet has increased by 75% in the last five years? This is undoubtedly due to the spread of digital culture, urbanization, and the more widespread use of Internet connections, even in areas that had not been reached before. If you’re looking for a reliable digital marketing agency, then you should consider contacting Veritas Digital here. They are among the best digital marketing agencies in Australia.
Taking care of your online reputation, in this sense, means being able to profitably attract your potential customers. It is important to remember that online reputation is a valuable tool to ensure that users continue in the inbound marketing funnel. People use the internet not only to find out about your company’s services but also as a means of validating what they have heard by word of mouth or on your website.
Your customers inform themselves online
The majority of users connected to the Internet use this tool not only to find out about news and current affairs but also to gather the information they need to make decisions. Each of us, after all, before making an online purchase, making a reservation at a restaurant, or contacting a supplier, does a little research on Google, asking the web about the company or professional in question.
In this sense, it is therefore essential not only to have a website but to ensure that it is performing and technically optimized for search engines.
Online reputation is a word-of-mouth verification tool
Contrary to what one might think, the web is not an entity suspended in a parallel dimension and disconnected from users, but on the contrary, is an integral part of the concrete reality of every day.
This is why we often talk about the omnichannel nature of the online experience, indicating that users need to be able to interface with a brand through all the channels available, both online and offline.
Let’s take an example: let’s imagine we are a user who wants to buy a pair of shoes and has heard about your footwear brand from a footwear acquaintance. First of all, the user will validate the information gathered online by visiting your website and then any reviews. Once this is done, he/she can proceed with the purchase of the shoes and pick them up in the offline shop.
Why have I given this example? If your online reputation is poor, non-existent, or even negative a potential customer will choose another shoe brand.
Good online reputation = more customers
Closely related to the point described above, it is therefore evident how having a good reputation on search engines allows you to attract more customers. In fact, anyone who reads articles on the web that speak well of you, your business project, or – in general – the products you sell, will be tempted to test what they read.
Moreover, because online reputation is based on the mechanism of validation of information, you need to
It is your online business card
Online visibility is one of the assets that are gaining ground among companies: in fact, compared to a few years ago, the awareness of the need to be present online in a strategic and careful manner has fortunately increased among entrepreneurs and freelancers who now understand – often – the potential.
Taking care of one’s online reputation is equivalent to worrying about one’s business card, one’s presentation to the world, and, precisely for this reason, it is important to entrust this activity to a professional.
