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Posted by on November 6, 2020

Some recent declaration states that the end of the television era is near. This mode of entertainment has received great attention from the public for the past several decades. But with the advent of the internet and digital media, people these days are more eager to access content on-demand.

Although many countries are still facing a rise in the number of TV channels every year. However, the method of access has changed. Instead of watching the large screen TV at home, people these days prefer to get a connection to TV content or channels on their handsets and tablets. It helps them to watch their favorite shows on the go.

digital media

In the 21st century, we are living in the world of convergent media environments. Digital technologies have changed the way we used to watch TV in the past. The content is no longer receivable only by using traditional television sets; instead, it is possible to access videos on demand with the development of digital television.

Stats about digital media platforms and use of TV content:

If we look at the stats received from Germany, the trends for video on demand are increasing with each passing day. The results show a visible trend of the younger generation transferring to online shows. As per the surveys conducted by the researchers in the year 2015, almost 65% of the people from all age groups prefer watching movies online using an internet connection. Almost 28% of the younger generation preferred using streaming services such as Amazon Prime and Netflix to watch videos on demand. This trend is expected to grow more in the near future as people are able to access high-quality videos on high-speed internet connections on their handsets. It enables them to stay tuned to entertaining shows and movies on the go.

The market analysis reveals that the German video on demand market is fragmented due to several business models. For instance, there are some service providers that follow the S-VoD model for delivery of content, the list includes Watchever and Netflix. On the other side, the remaining suppliers support either digital purchase or one-time access by pay per view model. Many others also combine all these three models. In short, the system has become more user friendly with customized options where users can choose a package of their choice.

The future of digital media and TV content:


We can say that digitization has not just changed the way people perceive audio-visual media; rather, it has changed audience behaviors as well. Although we cannot deny the importance of conventional television, most modern-day users are attracted to mobile device-based subscription models to streaming services. It helps them to watch their favorite shows and movies on the go. The on-demand culture allows users to consume a variety of content not only at home; rather from anywhere, at any time.

It is also important to mention that in order to match the pace with the revolutionizing world, the television network broadcasters and program suppliers are also choosing online ways to broadcast content. They are making content available on the internet over various VoD platforms while encouraging end-users to enjoy a binge-watch experience. With online selection opportunities, people are also able to avoid the difficulty in selecting the best channels out of a huge range of channels available on conventional television. Furthermore, mobile-based subscriptions have increased the time people spend on watching shows and movies on television. These trends show that consumption of content via digital media is going to increase in the near future. For more updates about the changing trends, click here to watch CNN.