- Display advertising
This is a type of online paid advertising which typically uses images and text. The most famous types of display ads are landing pages, banners, and popups. Display ads tend to differ from other ads as they don’t occur in the SERPs. Most commonly, they can be found on websites and blogs that grab user’s attention to the company product. By collaborating with remarketing and display ads, you can have great success.
- SEO and SMM
SEO stands for search engine optimization. In order to gain a better ranking on the SERPs, advertising firms singapore tend to use a number of SEO tactics like targeting keywords, linking, meta descriptions and high level content where the other websites can link to.
SEM stands for search engine marketing. Rather than paying for an ad, advertising pay every time a user click on an ad to their website. SEM is a paid tool and SEO is an organic tool.
- Social media
There are two types of organic social media online advertising: an online word of mouth technique and paid. When it comes to placing paid ads, promoted posts or sponsored stories, understand that they a great way to reach more of the company demographics without paying for anything.
- Native advertising
You may have come across many sponsored ads at the bottom of blog or the Facebook posts. They can be suggested examples mentioning ‘other recommended readings’ or ‘other people like’, for users to click on. This is referred to as native advertising.
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