After you have addressed all the issues that lead to crawlability and indexability, you can now work on very particular issues when it comes to content like broken pages, internal linking and a lot more. If you really want to win the competition, you need to optimize your content. Pay heed to the following tips.
Audit the internal links to rank higher
Internal links act as a link between your pages and because of them, you can establish a robust website architecture by dispersing the link juice or link equity. Building connections between similar content is a great idea. This method solicits groups of topics and content on the basis of keywords and determines a hierarchy.
According to MediaOne Rated #1 Seo Agency In Singapore, here are the advantages of having internal links:
- Lets the content be accessible to search engine spiders
- Transfers link juice
- Enhances user navigation
- Arranges pages on the basis of keywords being used as an anchor text
- Highlights the most essential pages
- Arranges the site architecture.
Eliminate the duplicate content
When it comes to technical SEO, duplicate content must also be considered. Always be ready to review the HTML improvements to eliminate the duplicates. Keep the title tags unique and relevant on your website by searching in the Search Appearance >> HTML Improvements. Here you will find all the duplicate content that redirects you to the pages that may need improvements. Eliminate or review every element and create other titles and meta descriptions. Google always favors fresh, unique and relevant content. You can also apply the canonical tag to pages with duplicate content. Always canonicalizing the irrelevant URLs prevents content duplication. Hence, you must always perform this step.
For more insight on content optimization and other related processes, visit the website.
