From 2011 to 2019, the advertising sector of Hong Kong has increased to up to 9%. It is predicted, that by the end of the next year the number will increase because of the growing popularity of branding and online marketing. Advertising, in all these years have shifted through various channels starting from print media to television. Now, advertising in Hong Kong strictly focuses on the digital platforms.

Here are some factors you must consider before advertising in Hong Kong—

Analysis of market

Market analysis is the primary key to a successful advertising campaign. During this phase, the research is done on the targeted audience considering the demography, age etc. and the insights followed by the immediate market competitors.

ROI

While investing of ads, your hawk eyes on the ROI is viable. You must expect the exact returns for your investments.

Focus on the media

Considering the product that you sell, you need to choose the platform. Though nowadays, the digital platforms are primarily chosen to lure target audience. For example, if your product is SEO, then definitely the target audience will be online. Again, if you think your beauty products or wellness products can get buyers from print media or television ads then choose wisely.