- Filter your target market
According to the best companies in the List of Top Social Media Marketing Agencies In Singapore, when you find everyone fit with what you have to offer, then you may not be dealing with the target market. It is important to sort the audience who is interested in what you have to offer. Once you have profiled them out, check the social media platform they use the most.
- Ask your current customers
The best way to discover your audience’s whereabouts is to ask them. Needless to say, surveys can help you get more insight into this. You can simply ask your existing customers by mailing them or by means of anonymous surveys. It gives you a glimpse of what you should emphasize.
- Explore social share data
Monitoring how your posts are shared helps you seek which network should be emphasized. The more the posts are shared, the more the number of interested people you get. Although, every social network has its share count and visitor influx, but always put the efforts on the best performing ones.
- Analyze your competitors
Keeping a close eye on your competitors would be a great strategy. You are never a sole player in your industry, and you may have infinite competitors too. Check how your industry is discussed and the way your competitors use social media. It will also give you an idea of what social media platforms should be used by your company.
