- Be specific
When you give feedback to a web designer, you need to be as specific as possible. Prevent yourself from using phrases like make it pop etc. These are extremely subjective pieces of feedback. What is wow for one, may not wow another. Rather, you can provide specific instructions like, “Can you change the color of the heading?”, “The image is dark, can you brighten it instead?” etc. Such feedbacks help in saving time for your designer and yourself.
- Use examples
When working on a project concerning web design, the experts always ask their clients about a list of websites they love and hate. They don’t copy the website but reviewing what the clients love helps in determining a common theme and know what to integrate into the website. So, always have a list of websites you love ready, and also, the elements you like about them. Do the same for the websites you hate as well.
- Consider the designer’s thoughts and opinions
Know that you have hired experts for a reason. When you hire an agency, know that they work on it all day, so they know what goes where. There may be some steps the designers have to take for a number of reasons like readability, ADA compliance, usability, best practice, etc. If you want something removed from your website and your designer suggests you to keep it, consider their thoughts and reasoning. You can have your preferences, but eventually, a professional knows how to deliver the best to the clients.
- Enlighten your company
There could be many projects where colleagues just jump the gun to provide feedback on the new website. It is for your company, but you need to take it in your own hands to educate your company about what should and what shouldn’t go on the website. To know more about such topics, visit the website.
