Our homes are unique to us, and are a space in which we feel safe, comfortable, and free to express our individuality. More often than not, a home is one of, if not the biggest investments a person will make- so most of the time is spent ensuring that your home is a reflection of who you are and suits your taste and needs. Due to this, some people opt to hire an interior designer who can help them with the layout of their house and how to decorate and style it. With a creative flare and eye for detail, interior designers can transform a space into something completely and utterly magical. However, becoming an interior designer is a competitive business- and it can be hard to find your niche amongst all the experts and other competitive brands. Here at We Buy Any House, we have compiled a small guide on how to set up an interior design business- so that you can use your passion and creativity to make a house into a home!

Determine What You Can Offer Your Client/ Your Unique Niche:

The notion of interior designing consists of a huge spectrum. There are so many varying avenues you can go down and explore, that unless you have years in the business it’s probably best to pick a specific interest in exactly what you can offer your clients. In addition to this, it’s important to decide what type of interior designer you are going to be. If you’re willing to be physically present and go through things down to the smallest details and accompany them on shopping trips, dealing with manufacturers etc., then you might become an interior designer that focuses more on the e-design of it. If this is the case, then you may want to think about offering specific things such as: mood boards, 3D renderings, paint palettes etc.

Identify Your Ideal Client:

Having a clear understanding of who you want to cater for in terms of audience will allow your marketing efforts to reach their full potential. You will be able to create a concise strategy that brings in the business, and if you are working with people who you deem to be your perfect target audience, then you can feel confident going into the job knowing that you can achieve their preferred result.

Figure Out Your Style:

It’s a known truth that we all excel in things we know best- and this rule applies to your work too! When identifying your ideal client, it’s a good idea to focus on your style specialty- and how you can create and work together harmoniously to create something that suits both of you. Prior to getting customers and interest in your business, think about your interior design style. Ask yourself questions such as:

• What size of home would be my preference? For example, a bungalow, apartment or five-bedroom house.
• Are you open to designing a property that is family friendly?
• Are you going to offer both indoor and outdoor designs?

Establishing the Business:

Finding a Name:

Once you’ve got the frameworks in place, it’s time to legalise your business so you are not operating fraudulently. First things first, choose a name for your business. Make sure it’s something meaningful but also catchy and is a reflection of your work. Remember to not overcomplicate your name, ensure it has something to do with the business, and most importantly- that no one else is using the same name.

Building a Website:

Once you’ve found a name, it’s a logical and important step to start building a website. Ideally, you want something that reflects your work and career, in addition to offering a personal insight into you as a business partner. The site will inevitably be a reflection of you as a designer, so take your time and refrain from putting any incomplete projects and information live.

Creating a Portfolio:

Although you may not start your business with a portfolio, it’s important to try and establish a little something. As you are waiting for your business to grow, you will still need to include something that demonstrates who you are as a business and what you can offer. Prior to your first client, you may include things such as images of your current home and the way that is styled, mood boards and 3D space renderings.

This article was written by a quick house sale company We Buy Any House. If you’re wondering “how can I sell my house fast?”, head to the We Buy Any House website for more information relating to all property related enquiries.