SEO is a vital digital marketing strategy that many businesses are using to generate more leads and conversions in the current market situation. If you want to adopt SEO for your business and help it thrive in these difficult times in 2023, here are some SEO tips that you can follow:

1. Focus on Relevant or Trending Topics

The coronavirus pandemic has affected the search engine behaviour when it first emerged. That’s why topics and keywords related to the virus have become the most popular subject on the internet. Moreover, use related keywords such as “virtual”, “work from home” or “remote work”. Focusing on trending topics can greatly increase lead generation and conversion.

2. Refresh Top-Performing Content Pages

It is important to refresh your existing content, especially top-performing ones. Remember that your posts and pages need to be updated regularly so Google can index them. Also, Google loves relevant and informative content. Therefore, modifying your old blogs and pages is essential if you want them to rank.

Here are some effective optimisations you can do:

●            Add new relevant information

●            Use high-quality outbound links

●            Update images

●            Add keywords to headings

●            Add alt text to images

●            Add more compelling title tags

3. Optimise Local SEO

Local SEO is an effective and profitable solution for many businesses. While local SEO strategies are crucial for any type of business, it is especially seen today as a more useful tactic for new businesses who are struggling with online marketing.

Below are some of the good benefits of improving your local SEO efforts:

●            Optimising your website for local search provides more targeted traffic.

●            Content marketing and link building will enhance the relevance of your site pages.

●            Effective local SEO activities can help build online visibility for your business.

These main advantages of local SEO can all have a positive impact on your business during these times. By simply performing local search optimisation activities, you will be able to capitalise on such benefits.

4. Revaluate Your Goals

The coronavirus pandemic will eventually end as soon as a vaccine is developed. However, this challenge will surely have a long-term impact on the business industry. Not to mention, it is not easy to recover from all the financial loss. This is why it is important to be specific when it comes to your short-term and long-term SEO goals.

● Short-term SEO focuses on publishing relevant content pertaining to the coronavirus pandemic inside your industry. Updating listings and websites for local search terms is also part of short-term SEO.

●  Long-term SEO focuses more on publishing content that your customers ask. Your traditional strategy is also included in this goal.

The COVID-19 pandemic was a major and serious issue, but it was something that eventually faded away. So while the pandemic and post-pandemic content may help boost your traffic now, don’t neglect your longer-term goals still.

5. Use SEO Packages to Save Time and Money

One of the best ways to boost your SEO performance is to use SEO packages offered by professional agencies or individuals. SEO packages are bundled SEO services intended to raise a business’ organic search engine listings.

Some of the benefits of using SEO packages are:

●            They save you time and money by providing you with a comprehensive and affordable SEO solution.

●            They allow you to access the expertise and experience of SEO specialists who know how to optimize your website for maximum results.

●            They help you achieve your SEO goals faster and more efficiently by using proven strategies and techniques.

●            They offer you flexibility and customization by letting you choose the package that suits your needs and budget.

●            They provide you with regular reports and feedback on your SEO performance and progress.

If you are looking for a reliable and effective SEO package for your business, you can check out some of the options available online. These websites offer various SEO packages for different types of businesses and industries, with different features and prices.