If you start a business with the goal of expanding eventually, is it a good idea to have a “free website” for your online presence? Free website builders abound, offering a variety of convincing features and advantages. However, does it make sense to use them instead of investing in a professional website that reflects the professional image you want to project for your brand?
Many would argue that using a free business website results in more disadvantages than benefits. For one, most of them tend to be slow and extremely limited. They cannot support sudden surges in traffic, which should be something you would want for your business. Also, free sites are at the mercy of whoever is offering them. If the company decides to shut your site down, you are left with no other choice but to accept it. Additionally, many of these free website providers have terms and conditions that include a provision that makes all the content you upload to their platform essentially theirs.
Despite the drawbacks, there are reasons to consider using a free website for your start-up business. One of the most compelling reasons is the ability to create a decent looking site in the absence of technical skills and without spending anything for it. If you only need something that looks professional, you can create one on the fly using one of the many instant website builders online. You can find a free site creator that does not require you to surrender your intellectual property ownership. Also, there are those that make it easy to export your site’s contents if ever you want to switch to a different platform. If you are ready to build your own website from scratch, with its own domain name, it should not be difficult to do.
Free website building platforms mainly target newbies in web development. This does not necessarily mean, though, that you can’t use them for business purposes. They can provide excellent opportunities for learning web development and the management of a business website. They usually offer highly useful tools such as SEO wizards and advanced analytics. They provide limited and basic functions, but these should be good enough to get acquainted with the operation of a website. If your business has already become highly profitable, you can decide to get a professionally designed site. You can also spend on managed IT services like those that Omicron Solutions Ltd is offering to handle the IT needs of your growing business more efficiently.
Moreover, many free website builders offer paid options that allow you to upgrade your site with more features and better customization. For instance, you can use your own domain instead of using the usual subdomain supplied by the free site builder. You can also increase your bandwidth limit. Lycos, for example, has excellent upgrades for its free websites that are highly suitable for growing businesses.
There’s nothing wrong in starting with a free website for your business. What’s important is that you choose a dependable free website creator that offers excellent cost-efficient upgrades or something that allows you to move your content without any problem if you so decide.
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