You’ve heard it a thousand times, so this article will give you the reason for making your website mobile-friendly.
It has been almost two years since the entire INTERNET use on mobile phones has overtaken desktop devices and still, businesses do not have mobile-friendly sites! Total insanity.
There are many reasons why organizations ought to have mobile-friendly websites.
Mobile is convenient. There’s little load time, no waiting around for devices to start up, and, as the name recommends, it’s mobile. Mobile-friendly sites can be accessed from basically anyplace which assists with impulse buys. People aren’t hanging on to the idea of purchasing when they get home on their PC – they need to do it now! Accessible websites enhance the customer experience. The better experience, the more likely they can buy – and the stars back up.
On average, 15% of desktop users make a purchase at least once a week, while 35% of mobile users make at least one purchase a week
If they hit a site that is difficult to navigate or does not feel comfortable on mobile, then they will take their business elsewhere – And with the power of mobile they will make their purchases with your competitors in about 30 seconds.
Related Article – 5 Reasons Why Your Business Needs a Mobile Website
Responsive website design ensures that pages adjust to the device it is being viewed on to ensure a consistent structure and experience. This is significant because without responsive design sites either look outdated or will load various adaptations which increase the design and maintenance costs.
More so, it greatly improves search engine optimization which will make a huge difference to the marketing budget. Nearly 60% of Google’s search is done on mobile phones, so Google doesn’t like websites that aren’t optimized for mobile, they push down search results.
Social media advertising also b profits by improved proficiency and adequacy from mobile optimization. Take Facebook, for example. Over 90% of Facebook users access the service with a mobile device.
Social media is a time-filler; when people are commuting, waiting in line, keeping away from the advert break, or enjoying an antisocial lunch to get away from Brian who hasn’t quit discussing about his latest muscle car restoration project – we get it Brian, you build cars as a hobby – and the mobile phone is a simple and promptly accessible distraction.
So when people are clicking on your links on social media, they basically want to visit a site that does not look like 2004.
Read also – Importance of Responsive web design
User experience is everything these days. A positive experience is accessing an intuitive site that doesn’t require users to pinch and zoom to discover something or develop frustration trying to navigate to a page the user knows they can get to in a single click on their PC.
Frustrations will send mobile-optimized competitors to visitors and the chances of winning them back are slim with Google data, it shows that 61% of users are unlikely to return to such a site where they were difficult to reach.
Mobile optimization avoids unnecessary losses to customers and deals with the crisis of all Internet marketing campaigns: user impatience
Related article – 5 strategies for improving the UX of your website in 2019
Consumers have been spoiled with convenience and speed for so long that, according to web designing training in Chandigarh institute, a single second delay in website loading time can see a 7% reduction in customer conversions.
Google guidelines manage that a website page should load in two seconds. A responsive site can do that; a desktop site loading on a mobile device has no opportunity.
Those are only three essential reasons to invest in a responsive, mobile-friendly website. If your website isn’t responsive, simply consider how, in the time it took you to read this article, 15 of your potential customers could have been through the entire purchasing process with your mobile-optimized competitors.
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